The Complete Guide to Branding

Your business growth depends on a successful branding strategy. But, before you can develop a solid branding strategy, you must first understand what branding is, why it is important, and how to use it to grow your business forward.


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In this useful guide to branding, we’ll walk you through everything you need to know about creating a strong brand. You’ll be able to create a new brand from scratch or rebrand an existing one by the end of this guide.

All right, so let’s get started on how to properly brand.

What is Branding?

According to Merriam Webster, a brand is an idea, name, symbol, or any other feature that identifies and differentiates a product or service from other businesses and the process of connecting a product or service with the power of a brand is known as branding.

However, branding is much more than a logo or a color palette.

Branding is about how a business makes a customer feel. It’s all about how they will remember it. Branding is what your business needs to capture the attention of your ideal customer. It is what converts first-time buyers into loyal customers. It’s what you need to stand out and make an impression!

Why is Branding Important?

First of all, I do want to say that branding is important. It’s an all against not important, but I want you guys to remember that branding does not equal sales. Branding does not equal money in your Bank account. Branding is now what is going to make your business work. 

I think it’s super important to be authentic with your customers, have a  good ongoing relationship with them. It’s good to keep in contact and to continue the conversation and all of that. I think all of that is super, super important. However, I do not want you guys to get carried away with branding because they feel like that happens so much with small businesses.

They want to make sure that they stand out and that they’re unique in this and that. And they’re like, well, we don’t have the kind of budgets, and we don’t have the resources that these big companies do. So people are going to remember us by the fact that we’re going to brand ourselves properly, and we’re going to stand out from the crowd by our unique stories and stuff like that. And I totally. I totally agree with it.

You do have a finite amount of marketing resources and marketing money. You aren’t one of those big companies. So you do have to make sure that you’re spending wisely. I don’t think it’s prudent to spend too much money on purely branding strategies like, don’t go spending 5 $600 on a logo pay. You can make your own logo in Canva. You don’t need to spend five or $600 on a logo, especially if you have a new business. That’s just starting out. 

And now you don’t have any customers. You don’t have any sales yet. It’s not a good strategy. So forget the logo or forget the fancy logo. Just make your own logo in Canva. Doesn’t have to be perfect and just needs to be yours. Okay, so that’s the kind of stuff I’m talking about. Don’t get carried away with granting.

You can brand yourself for literally $0 like going Canada, make a free logo, make a free logo with your title or with the company name. Make sure you make a good detail about it, tell them you’re origin story, tell them why you started this business, and tell them why it’s important to you.

Tell them what you want to do for them. Tell them how this is going to help them. Just explain all of that. 

How to Create a Brand?

Developing a brand would include following a simple yet effective process, from market research to promoting your brand.

#1. Do a Research

This is the first step in creating a brand. You should take note and gather as much information as you can on your niche, competitors, and target audience. The information that you’ll gather will definitely help you create a brand that’s unique, relevant, and profitable in the long run.

Gather the answers to these questions:

  1. What is the problem your brand is trying to solve?
  2. Is the product or service have a cost-effective way of solving a problem?
  3. How do you plan to solve these problems?
  4. What makes your brand unique from others?
  5. What are your plans for the growth of your product/service?
  6. What is the story behind your brand?
  7. How do you want people to feel when they use your brand?

Gathering answers to the questions isn’t the only way to do some research. There are more ways in which you can learn about your market by conducting surveys, stalking your competitors, comparing prices, and more.

#2. Create Buyer Personas

The market for an online seller is vast, but it is also really competitive. Identifying who your target customers are can really help you get the job done easier rather than just selling everything out in the open but you have no idea what those people are looking for.

To obtain sales and ultimately scale your business, you need to know exactly who your target buyers are. Research both demographics and psychographics data to understand more about their info and preferences. Then we can use this research to form a “buyer persona”.  

Having a buyer persona goes a long way as it can help your brand guide your efforts and strategies when targeting customers. Personas help provide a sort of template and direction. If you’re able to understand their need, and then gain their trust, only then, will they be open to exploring what you have to offer.

#3. Define your brand story and values

When you have a story to tell to your customers, your brand becomes more relatable and welcoming, you know. A true, compelling story is what you and your customers will feel connected somehow. Like, you understand the problems that they’re facing and you’re making a lot of efforts to solve them.

Brand stories explain why the brand was created in the first place, what inspired it, what drives it to grow, and, most importantly, who is involved.

Your brand story isn’t your elevator pitch; it’s more like a superhero’s “origin story,” and it’s the information on your About Us Page, as well as the brand history and evolution timeline.

Branding Tips to Remember

Anyone can create a brand by following the steps above. However, not every brand is able to outperform the competition and become memorable and great. That’s why I’m here to help you in going the extra mile!

Here are some key tips and best practices to keep in mind in branding to help you grow your business and take your brand to the next level. These pointers will assist your team in staying on brand and working toward the same goal and vision.

#1. How to properly brand on your “About Us” Page

Your brand story should be just like you’re talking to a friend about it. Don’t make it sound like an English essay like it doesn’t need an introduction and inclusion and all of this stuff like that. Keep your paragraph short, lots of empty space, lots of images, lots of media. Just come through as if you were talking to a friend.

So keep that in mind, and that’s like a huge part of the branding rate there. Just the fact that you have that story on your page. 

#2. Keep it conversational!

Also, what I recommend you do also is when you’re doing your articles, is, don’t try to make it sound like you’re this big guru. 

You may be a huge expert in your field. You may be the top person in your field. You may not. The thing is, you don’t want to sound like you’re branding yourself too much. You don’t want a brand yourself with this strategy at all. Unfortunately, people pick up on that and they don’t necessarily respect somebody who thinks they know everything. I mean, I don’t know. I know that I didn’t like it if I was on somebody’s blogger somebody’s website or whatever, and they were like, 

“This is the best method, and this is the only way to do anything. And I know everything and I’m a guru, and you have to pay me $700 for five minutes of my time and my time is way more valuable than yours. And I don’t answer emails ever because I’m waiting busy and I have so many, but better things to do and talk to you” Like, don’t come off like that. 

I really recommend against coming off like that. Now that’s not to say that you should. Nor have any pride and what you do, or you should undersell yourself, or you should change pricing to reflect the thought that. To make it affordable for literally anyone off the streets in a sense. All I’m saying is that you also don’t want to go to the other extreme. Okay. So just keep I’ll keep that in mind when you’re branding. 

#3. Branding should be consistent

And another thing about branding is that you want to be caught like you want to be consistent. You want to make sure that the story you’re telling on your website is the same story that your time on Instagram is the same story that you’re telling on. Facebook has the same story that you’re telling on. Twitter is the same story that you’re telling on Tumblr or on Google.

You just want to make sure that you’re being consistent in your origin story and what your brand is all about in the kinds of images that you’re putting out in the kind of media you’re putting out, the kind of descriptions you’re putting out. All of the content that comes out of your brand needs to be at a consistent rate.

So don’t say, “Well, we started this because we wanted to make a difference in the world and give off as you percent of the money to charity.” And then on the other side, say “We started this by accident because we were bored and figured out this awesome secret and is going to help you change your life.”

Like those are both great, origin stories, and they’re great kinds of things, but it’s like there’s one that’s hung. You only worked so hard so we could donate 50% of all the money that we make for the charity that we really believe in, and the other side is always stumbled on this by accident, but it’s going to help you change your life. Like those are two different things. 

And it’s not good to be consistent because people get confused. People are like, well as a one or the other, like what’s going on? So are you donating to charity or not? This is kind of sketchy. This is well organized and then they have all these doubts, and then they don’t want to be your customer, and then they unsubscribe from your emails, etcetera. Okay. So don’t do that. Okay. Let’s just a bad idea.

#4. Choosing the right color palette

The next thing that I want to talk about branding is something that we already talked about is your brand’s colors. So already talked about this a lot in one of my articles about the Off-Page SEO  article, which is basically you want to make sure that you choose 4 or 5 brand colors that represent your brand, and you want to make sure that you’re using them repeatedly in your small and big logos in your cover photos. 

When you’re doing your Facebook ads, you just want to make sure that you’re using those colors or whenever there’s an opportunity to create some kind of stuff. The even infographic on one of your articles. Have you wanted to create one? I would suggest creating it using those colors.

#5. Using Brand Templates

What else can I tell you about branding? What I like to do is I kinda talked about this in one of my articles when I was telling you guys how to grow your Instagram. So notice that when I was talking about the descriptions, I had kind of a template for the description. And then I would just change a few things. I would do that for each post. I think that’s really useful to have. So having a template for how you read your articles is super useful. 

Whenever I’m writing about SEO, I use a  similar template for all of my articles about it. If I’m talking about doing a reflection, then I’ll create an article having a consistent template. That’s correct. Be consistent with reflections. 

If I’m doing an article on internet marketing, I use that kind of review article or tutorial. Then I’ll do different templates. So all of my templates are kind of different when it comes to the specific topic. But between those same kinds of articles, the templates are consistent. So my articles look consistent, right? And that’s really important. I think for branding, its delivered consistency to your audience should be your priority. 

But, that doesn’t mean you can never change. It doesn’t mean you should have the same template from the start of the day until your brand finishes. That doesn’t mean that. You have to do it exactly the same all the time, like a whole time. All it means is that it’s a  good idea to give some consistency. S

So if you decide to change something and you have an audience and you have visitors and you have an attraction on your website,  I would just mention that I would say, “Hey, guys, like I know that I usually write my articles like this, but I just thought that I wanted to put a change in. So instead of writing an article this time, I added in some videos for you guys. So you guys could see some video tutorials, which I think is going to be really helpful. Tell me what you guys think is this better or worse.”

And then if they like it better than before, you go follow that. But if they like your previous format, then stick with that, you know what I mean? As you don’t want to be changing the format of how you do things every other day because it can get confusing and your audience may not like that. 

All right, so that pretty much sums it up for branding. As we already discussed, you need a big logo and a small logo, the big logo is going to be some kind of icon, some kind of image. And make it really simple with it, have it embedded in or alongside the name of your brand.

Dontwantaboss’ BIG LOGO:

SMALL LOGO:

Don't Want A Boss Logo

So for example in dontwantaboss, if I want to abbreviate it thought maybe it would put DWB or DWAB or something like that. And you could put that in the small logo. But you don’t even need to do that. I would record or like it may be just the first letter. 

So like if you look at campus, the small logo is like a blue thing with a sea in it. So Amazon’s small logo is like that “A” with the arrow. So you can choose whatever small logo that you want, choose whatever bigger locally want. I recommend making all your logos on Canva to save money, rather than getting them made. If you really want to get a logo made you’ve got to Fiverr and get it made for cheap there.

I would not recommend paying a lot for a logo unless you’re really planning on building a huge online brand. And you have like a great business strategy and you have people in your team working with you, and you have like a professional market or working with you definitely would not recommend going like splurging for a logo at this point.


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My Final Thoughts

If your branding is done properly, there’s a very high chance that you’ll reach your target customers and eventually get them to be loyal to you. I know this sounds easier than done, you know, with all the tips and tricks. But the bottom line of improving your business here, is, just being consistent about your intentions to them.

People knew you for what your product offers. People knew you because you share the same values. That’s is what branding is all about, setting you apart from other businesses and making a name for yourself.

That’s it for this blog post! I really hope you find this helpful. Let me know your thoughts!

-Martina

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