If you want to create an online presence you need to understand keywords and I know the best SEO tool to do just that.
Keywords are the key to organic rankings in search engines like Google, Yahoo, and Bing.
Whether it be for a local business, an online business, or an affiliate-driven business – if you don’t understand keywords, you are essentially playing a guessing game.
Maybe your content will rank, maybe it won’t, there’s really no way to know unless you do your research.
You need a tool that is going to help you find the exact keywords that you need to target. Once you have the keyword, the rest is easy. You just do this checklist before you publish any content on your website and you are golden.
In the next few minutes, I’m going to show you exactly how I do my keyword research using a keyword research tool called Jaaxy in order to get ranked in Google’s 1st spot time and time again.
Step 1: Know your Niche
First, you need to have a general understanding of the purpose of your website and what your niche is. Sometimes this is harder than it seems.
It’s not enough to say my niche is “art” because you’ll literally come up with lists of hundreds of thousands of keywords. Start with something more specific with a purpose in mind. Your website should help people find out something or achieve something. A better niche would be “we help artists start their own businesses” or “we help artists sell their art for a living”.
Once you know the purpose of your website, then it’s much easier to start looking for keywords. It’s helpful if you have a few categories to start with. For example, 3rd party websites to sell art on (i.e. Etsy, Fine Art America, etc.), starting an art blog, building an art blog, branding yourself, etc.
For each of these categories, you should now have a much clearer picture of what your keywords might look like.
My niche for this website is “I help people quit jobs they don’t like and work from home”. Some categories I have are tools & training on making money online, how to sell things online, reviews of different products, cryptocurrency for beginners, stock trading for beginners, etc.
Let’s take the example of this article. I came up with the idea to write this because of the “tools & training on making money online” category I have on my website.
The purpose of this article is to share how I rank my blog posts and the best SEO tool I use to do my keyword research in order to increase my blog traffic.
Once I had this basic idea of what I wanted to write about, I went to Jaaxy…
*IMPORTANT*: Once you learn how to use Jaaxy, you can get a bunch of ideas by searching keywords so you don’t need to come up with each idea before you search. Sometimes I have an idea and I just want an associated keyword whereas other times I’m looking for keywords in order to give me ideas for what to write about.
Step 2: Research your Keyword
Once I was in Jaaxy, I typed in the general term I wanted to target. First, I typed in “SEO tool” but I wanted to find the best keywords so I also typed in things like “blog rank”, “blog traffic”, “website traffic”, etc.
For each searched term, Jaaxy gives you a long list of keywords associated with your term with metrics.
You want to choose the keywords that come up that have “Great” KQI. Once your website is getting a good amount of traffic, you can start targeting “Normal” KQI keywords as well but when you’re starting out, you want keywords that are easier to rank for.
Specifically, you want the following for each keyword when you’re starting out:
– Avg (the average number of monthly searches for that keyword in google): more is better
– Traffic (the estimated monthly traffic for that keyword): more is better
– KQI (how easy is it to rank for): “Great”
– SEO (how easy is it to rank for, more specific metric): higher is better, try for 80+
This is an example of one of my searches for this article:
Notice how I picked the keyword that was the easiest to rank out of all of them. Jaaxy is estimating that for this keyword, I should get about 23 visitors to my blog (that might be you 🙂 once it’s ranked from search engine traffic.
Other keywords that I found related to this post that I’m going to target are as follows:
In total, that’s 90 visits per month. This can grow exponentially if you’re able to publish quality content quickly.
I did go for 1 tougher keyword here because my blog is already aged (from 2017), has a lot of other indexed articles, is already ranking in Google.
It’s the current end of April 2020 as I’m typing this so we’ll see in a month or so when I look up these keywords if I’m ranking for them on the 1st pages of Google!
Step 3: Do your On-Page SEO
I’m not going to go into detail about this in this blog post because I’ve already created an entire checklist that you can bookmark and go through each time you publish a post.
I will say that my checklist is SUPER thorough – usually, you don’t even have to do everything I list in it.
The basics are:
- Keyword(s) in your title; if you are targetting more than one, then, of course, you can’t fit them all in your title and that’s totally fine.
- Have your keyword somewhere in the text 1-2 times; it’s helpful if you can get it in the beginning so it’s able to fit in your SEO description. (the little excerpt Google shows off the first paragraph of your post)
- Have an image with ALT text that contains your keyword. (again, if you’re targetting more than one it might be tough to have enough images)
- Keyword(s) in the headers of your post.
- Have an SEO plugin and make sure the fields are filled out for each post (i.e. All in One SEO or Yoast). Here’s an example of mine for another post that I wrote:
You might notice that I’m over the “character limit” for my title. That’s FINE! A lot of people get super stressed out that every little SEO thing has to be perfect. It doesn’t, I promise. As long as the keywords are there as in the list we just went through and the writing is good quality, you’ll be just fine.
That’s it! Pretty simple, eh?
That is the exact process of how I do my keyword research.
Now it’s your turn to try (you get 30 searches free with Jaaxy):
The Best SEO Tool | Extra Features Jaaxy Offers to Increase Blog Traffic
Other than the most obvious which is having a super easy-to-use interface in order to do your keyword research, Jaaxy also offers some other tools that I use consistently to help rank my website:
#1: Search Analysis
This function shows me all of the sites that are currently ranking for a certain keyword. It gives me a great idea of how “good” my site has to be to compete with others ranking for that keyword.
Here’s an example of an “SEO tool” which is a very competitive keyword:
My blog would have to have over 100k backlinks and be ranked in the top 3k in Alexa to stand a chance against these giants. Ahrefs.com and Mox.com are HUGE and there’s just no way my website can compete with them so it wouldn’t be a good idea for me to try.
Next, let’s look at one of the keywords I targeted for this blog post – namely “rank my blog”: Now that’s more realistic!
My blog may not have that many backlinks (if you post all of your content on social media, you start to rack these up pretty quick by the way) and I’ve got some work to do on my word counts but I can compete with that Alexa ranking for sure.
This is I want page 1 position 1. The lower you go, the easier it gets. Usually, you have ~10 on page 1 and if you’re on page 1, you’re in a great spot to get traffic.
#2: What’s Trending? Trends Boost Blog Traffic
Next, I like the brainstorming tab where I can look at recent trends. This tells me what people have been looking up a lot and things that are viral right now:
It also includes Amazon best sellers if you’re an Amazon affiliate!
#3: Site Ranking Tracker
This function allows you to see where you’re ranking in Google, Yahoo, and Bing for any keyword. You can also track your rankings at certain intervals so that you know if you’re improving or not. After I publish I post, I put the keywords into my regular tracking. Then I know if I’m on track.
This is really nice to have because it really takes the guesswork out of everything. If one post isn’t’ ranking for a keyword that you want it to, you can go back and add some more content focusing on that word or you can add an image or add it to the SEO description. If you have an article that’s ranking on page 2 or 3, then you can go in and bulk it up or re-post it on social media to boost the rankings just enough to get on page 1.
You have this same functionality in theory in Google Search Console, but it’s a lot less user-friendly and it will only show you what you are ranking for (not what you’re TRYING to rank for and see if it’s actually working).
Jaaxy helps me see if my efforts are working or not.
So now you know my entire process to organically ranking articles in Google. Some things I didn’t talk about were backlinks – the BEST way to get these when you’re just starting out is to post all of your content on social media and to comment on other related blogs in your niche (and include your website URL where it prompts you).
Jaaxy is honestly one of the most powerful keyword research suites on the market.
YOUR TURN TO GET TO PAGE 1!
It’s got everything Google Search Console + Google Keyword Planner have got combined but user friendly AND a ton more.
If you want to read my full Jaaxy review, CLICK HERE.
If you have any questions about anything in this post, please let me know in the comments below and I will be more than happy to give you a hand.
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