Do you want to run a direct mail campaign for your company but aren’t sure if it’ll pay off? Despite the numerous digital advertising channels available, the advantages of direct mail marketing make it an enticing and feasible option.
Direct mail has a higher response rate, more visibility, and more creative possibilities than online marketing, thus it should be a fundamental component of any marketing plan.
Direct mail marketing is the advertising technique that can help to push your virtual information and technology business. Direct mail marketing can be costly if you don’t know about the rudiments of this strategy before you begin.
In this blog post, I will highlight some of the benefits of direct mail marketing. Continue reading!
Direct mail marketing has long been used as an effective marketing tool for various products and services. If you target your audience well, you may have an excellent return on your direct mail investment.
How to target the correct demographic?
It is very important to send mailings to only the correct demographic of potential customers.
One way you can target your direct mail campaign is to purchase a list of names and addresses of people who have purchased a product or service similar to the one you are advertising.
This ensures you have a warm and receptive market. Be sure the list is fresh. You do not want leads that are too old.
However, if you are selling something the customer might not need or want very often, such as automobiles or computers, or other major durable goods, you might want to select leads that are a bit older to target folks who both have an interest in what you are offering and who may be ready to upgrade or replace their previous purchase.
If you already have a customer base, it means you already have warm leads to which you can send your direct mail piece. Ask your existing customers for referrals. You might be surprised at the new customers you can acquire.
The benefits of direct mail marketing
It is tangible
Direct mail is a useful technique because it places something tangible in a potential buyer’s mailbox. The prospect will at least have to handle the mail piece and make a decision to read, toss, or act upon the offer. It is all too easy to ignore flashing banner ads on the Internet, which are not tangible and are often annoying.
It is cheaper
Another benefit of direct mail marketing is that it is possible to get a bulk mail rate which is cheaper than regular postage rates if you are sending a large enough quantity of mail pieces. Even with all these possible benefits, be aware that the majority of your prospects, no matter how carefully you select them, will simply toss or recycle your direct mail piece.
That is okay. Remember to target your leads, create attractive mail pieces that people will want to open, and mail-in quantity to get good results.
To assist you with your direct mail marketing efforts, postal services are sometimes not enough especially when you will be handling bulk mail. Find a professional mail house that offers business mailing services. Make sure that they offer fulfillment services such as presort services. With this simple step, your business is on its way to success.
Watch this video to learn some tips on direct mail marketing:
Want a STEP-BY-STEP video led training on direct mail marketing campaigns?
Let us know if you’ve had success with direct mail marketing or what your tips and tricks are in the comments below!
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