My Daily Pinterest Strategy

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Another short & sweet blog this week! This is exactly what my daily Pinterest Strategy is to get traffic to my blogs. 

I generally try not to go above 30 boards ever on Pinterest because frankly I get overwhelmed.  Also, I don’t think it helps anymore to have a ton of boards. The number of boards you’ll need is determined by the number of categories you’ve got.

Remember, in order for your audience to navigate your Pinterest site more easily, the Boards you build should be based on a theme rather than being random.

What You Need Before Your Daily Pinterest Routine

  • Patience

Just as with Instagram, where the most of likes/comments arrive within the first few hours or days of sharing, Pinterest is a battle of patience, and it’s a great thing!

However, you’ll need to have patience while getting started. A Pin’s half-life is around 4 months (i.e., it takes 4 months for a Pin to receive 50% of its engagement – in other words, 50% of a Pin’s engagement will occur in 3.5 months!). A Facebook post has a half-life of only 90 minutes. This suggests that a Pinterest Pin has a 1,680 times longer split than a Facebook post.

  • Consistence

It’s best to keep track of your pins and optimize your Pinterest on a DAILY basis rather than weekly. While it’s tempting to believe you can finish all of your Pinterest work over a long Saturday night Netflix marathon, it’s actually better to spread them out across the week. You can utilize a scheduler so that you can continue to “batch pin” on weekends like this app called Tailwind which you can try out for free.

  • Clarity

The issue is that no one is looking for clever cute phrases. Most people wandering around Pinterest are looking for solutions, inspiration, products, and answers to their questions. Using the right phrases on your pins that conveys a clear message of what the users look for always wins.

Yes, you can include some personality in your Pin descriptions; Pinterest wants you to sound like a human, not a never-ending stream of search terms. However, you should keep keywords in mind at all times, especially when it comes to your Pin content.

6 Steps on My Daily Pinterest Strategy

I don’t bother with shared boards really anymore. I do have them but I don’t use them a lot anymore because I stopped getting any better results on them than I do with just pinning on my own boards so I figure what’s the use? 

#1. Pinning more frequently

The best improvement I’ve made recently to our Pinterest engagement is to pin it more frequently. I make 1-2 new pins for 1-2 posts on my website in Canva.

With Canva, you’ll have access to some really great tools, including the ability to swiftly create new pins. Canva Pro also allows you access to a large library of amazing photos, so you won’t have to worry about repeating images, which is a big no-no. But, Canva’s free plan provides a lot of features too!

But, if you want to SAVE TIME and you want to use templates that are TRIED AND TRUE by an expert, I’ve written a post on how you can use Pinterest Templates to your advantage so make sure to check out this!

I always use an image that reflects the topic of the article and I use REALLY BIG FONT. 

daily Pinterest strategy

In creating pins, keep in mind to include informative descriptions that tell people what your pin is all about.

As you can see in the photo above, the big font size on the left pin looks so much better when it comes to catching your audiences’ attention and the photos used on the left pin are more relevant compared to the right pin.

I do not suggest that you go all out with brightly colored graphics and aggressive fonts. There’s a small line to be drawn between making a simple and beautiful layout and attempting to entice your readers’ attention with overly bright, superfluous layouts and overly large colored designs.

600×900 pixels and 2:3 aspect ratio is the standard size for a Pin. 

#2. Make Copies of Your Pins

For each pin, I make 3-5 copies of that pin using different images or different colors but keeping the text and general layout the same. This prevents Pinterest from aggregating my pins later and this can significantly enhance the amount of traffic you receive from that particular piece of content.

#3. Choose a Pin to be Featured on your Blog Post

I choose my favourite pin and add it to the bottom of my blog post. It can be a single image or it can be two images posted at the bottom.

You can also add a “Rich Pin” to your favorite Pin in order to improve your potential reader’s experience with your pins. But what is a “Rich Pin” exactly?

Rich Pins: How to they look like?

Rich Pins are Pins that are saved on Pinterest that have more information attached to the pin. Rich pins show the Pin title, the pin description, and the date when it was published. They tell pinners what your article, recipe, or product is all about. Think of rich Pins as a sort of Advertisement for your post. The primary goal of rich Pins should be to make pinners care about your page and earn their click.

 Let’s look at what a normal pin looks like compared to rich pins:

If you blog with WordPress, it’s easier to set up Rich Pins and it will only take you less than 5 minutes.

  1. Add metadata to your site. Rank Math or Yoast SEO is the metadata you’ll need. These are also plugins that you can easily install on your WordPress site.
  2. Validate and apply for Rich Pins. In order for you to do that, head to the Rich Pin Validator. It looks like this:
Screenshot of rich pin validator.
  1. Add the URL to one of your blog posts in the validator box and click on validate. Then you’ll be able to see this image which successfully validated your URL. 

There are times that your rich pin will be approved right away, or sometimes, you’ll get this message from Pinterest saying “We’ll review it and email you with any questions or next steps.”

Either way, try to wait and be patient if they haven’t validated your Rich Pins yet. You can contact their Support Team for that concern. it can take a couple of days for your pins to start showing up as Rich Pins.

If you want to learn more about Rich Pins, make sure to check out the Pinterest developer site.

#4. Pin your most Relevant Board

Then I pin to Pinterest on the most relevant board immediately from my blog using the little Pinterest button using my chrome extension. I make sure the title and description have as many related keywords as possible. I don’t care how the description looks – usually, I’ll just do a list of keywords. I make the title look decent. 

It’s also important to take note that your first Pin for a particular piece of content should always first go to your most relevant board.

#5. Schedule Your Pins using a Pinterest Manual Scheduler or Tailwind

I usually go to the Pinterest Manual Scheduler and I add all the copies of that pin. I schedule pins once a day for the next 2-to 4 days on other related boards. I copy the title and description from the one I already pinned into all of them. You can definitely try to do a Manual Pinning with these simple steps to schedule your post: 

Step 1: Log into your Pinterest account. Remember, you need to stay logged in via your business account.

Step 2: Click Create from the dropdown menu on the top left-hand side.

Step 3: Add all the details for your Pin

Step 4: Choose when to publish

Step 5: Select the day and time for the Pin to publish.

Step 5: Time to Publish by clicking the Publish button.

The great thing about using this one is you can schedule and upload pins ahead of time, as well as batch your tasks and you can be active on Pinterest even when you are asleep if your audience is in a different time zone. You won’t have to worry about losing out on the best time for your material to be noticed if you do this.

Or, with Tailwind, it works by creating awesome Pins. It lets you share on Pinterest on time, and you get to have high engagements from your audiences there! You can even use the Tailwind App to manage all your posts and get real results quickly.

Since Tailwind has been so useful for Pinterest, I figured I’d learn about the features and see if it was worthwhile to implement it for my Instagram accounts as well. I thought this would be a good time to write a Tailwind review for you! I hope you find this helpful.

Optional: Pinning 3rd Party Pins

I might pin some related 3rd party pins while I’m at it but not always, and the reason for this is because Pinterest LOVES new content. New posts. New pins. The more new stuff you make the better. That is the reason why building a Pinterest account as a beginner gives you a lot of opportunities to let more people know you by viewing your pins, hence, bringing you more traffic.

#6. Rinse & repeat daily. 

Pinterest wants to see you active on their platform daily and much like any other social media platform, they want users to participate and be active!


Which One is Better: Scheduling or Manual Pinning?

Also, there is likely to be a lot of discussion between Schedulers and Manual pinning.

Carly, a blogger, popularized the concept by sharing her massive boost in website traffic after switching to manual pinning. In her ebook, Pinteresting Strategies, She fluctuates between 3-5 million viewers a month and she has over 59k followers without using a scheduler.

I don’t know about you but when I first started blogging, I just could not get traffic. It was literally the bane of my existence trying to get enough people to my blog. Of course, I couldn’t monetize properly because I just didn’t have the numbers. Also, it definitely wasn’t “passive”.  I tried advertising, but it didn’t work out and I ended up wasting a lot of money.

I really believe that for the price, Carly’s course is probably THE BEST Pinterest course out there and it’s probably one of the only ones if not the only one that you DO NOT NEED A SCHEDULER FOR (yep that’s right – no Tailwind!). 


Final Thoughts!

After making beautiful pins that will attract people to your website, creating relevant boards, and applying for rich pins, you will require strategies to help you not only gain traffic but also rank on Pinterest search.

Having the right strategies in place can help you significantly improve your chances of getting people to notice your pins and, eventually, to visit your website. After all, you’re not starting a blog for fun or as a pastime; you’re starting a blog to make money.

TAKE HOME POINT: When you search in the Pinterest search bar, it will automatically try and fill in your search query. Those are KEYWORDS. You need to have related keywords in your title and description in order to rank for them. 

Hope that helps – let me know if you have any questions! 

-Martina

PS. Pinterest had to prohibit affiliate marketing in 2015 due to an influx of spam on the network. Pinterest reintroduced affiliate marketing a year later, and it has since grown into an effective method to earn a passive income on the platform.

This step-by-step guide will show you how to use affiliate marketing to make money on Pinterest. You can boost affiliate income through the site automatically if you have some graphic design knowledge and intriguing things to share!

7 Proven and Effective Ways to Drive Traffic to your Website

Increasing traffic to your website is an important component of expanding your business, whether you’re seeking to attract your first or 1,000th visitor. An increase in website traffic could imply more customers and sales if your site is appropriately geared for conversions.

Therefore, I’ve compiled a list of 7 high-impact strategies for increasing traffic to your website. Make sure to check it out!

7 Proven and Effective Ways to Drive Traffic to your Website

Increasing traffic to your website is an important component of expanding your business, whether you’re seeking to attract your first or 1,000th visitor. An increase in website traffic could imply more customers and sales if your site is appropriately geared for conversions.

Therefore, I’ve compiled a list of 7 high-impact strategies for increasing traffic to your website. Make sure to check it out!

Learn How To Make Money Blogging in 2022

I’ve put together the most thorough, in-depth guide to assist you in getting started with your blog. This isn’t going to be a quick read. I’ll reveal all of the strategies I utilized to build a six-figure blog with you. Simply click here to get started with a comprehensive tutorial that will walk you through all of the processes!

I’ve put together the most thorough, in-depth guide to assist you in getting started with your blog. This isn’t going to be a quick read. I’ll reveal all of the strategies I utilized to build a six-figure blog with you. Simply click here to get started with a comprehensive tutorial that will walk you through all of the processes!

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