Step-by-Step Guide: How To Start Making Money with Direct Advertising

Selling ads is definitely not the place to earn a profit if you’re just starting a blog. For websites that don’t yet have a lot of traffic, it’s usually a good idea to keep your blog organized while you establish your readers’ trust and earn money through digital products (like my online courses or ebooks), freelancing, or affiliate marketing.

However, after you have the traffic to guide it, making money with direct advertising (rather than displaying ads such as Google Adsense) can be an amazing way to start.

We have a lot of questions to get started right away. How much should the ads cost? How many clicks can advertisers expect? How would we monitor ads?

If you’re thinking about selling direct advertising on your blog, here’s how I’d recommend getting started!

#1. Determine how much traffic you could get to your website

How much traffic is required for you to sell advertising on your website?

Though there is no universal rule, it’s recommended that you aim for 50,000+ pageviews before selling ads. And those 50,000 visitors should bring quality traffic, not just any website traffic. You need to have people be interested in what you have to say or be dedicated to following your website.

That is what we call TRUE followers.

There isn’t any threshold on how many true followers should you have. You can get 5,000 followers or a hundred thousand followers. 

Let’s assume that your blog has 3,000 visitors in a month. Now, these people like your content and they find your blog very informative, hence they become your true followers. You make a product that solves one of their problems, and you’re able to persuade 1% of them to buy a $50 product every month.

You can actually make $1,500 a month, just by persuading only 1% of your followers. The point here is, that it puts you at a huge advantage if you have thousands of true followers. Yes, that is what you have to continuously work for in managing your blog.

#2. Carefully decide what kind of advertising do you want to present in your blog

Here’s the reality, no amount of money is worth bombarding up your site with ads, especially if you’re already making money elsewhere. That’s how I feel about my website; I’d rather keep it ad-free than make a few bucks from advertising.

However, if you can manage to carefully plot out the kind of advertising you’ll display on your website without disrupting your visitors, or worse, getting them irritated, earning money through ads is actually a very decent way.

Here is the kind of advertising you can display in your blog without ruining the user experience:

  • Banner Ads (Sidebar Ads)

A banner ad, also identified as a display ad, is pretty much identical to a digital billboard in that it attracts attention with visuals (which is why the term “banner”).

A great banner ad captures the reader’s attention and encourages them to learn more about the product or service being advertised. They’re vibrant and appealing, and they don’t use a lot of text, instead of relying on images or multimedia to convey a message. As an example, consider the following banner ad:

  • Email Ads (Newsletters)

Email ads are advertisements that are delivered to users via email. Email advertisements can be used to notify subscribers about specific promotions, discounts, or new features, among other things.

Most email advertisements include a large image with little text; users will not spend much time reading email ads, so make your message as clear and concise as possible. Email advertisements also rely on a compelling subject line to entice users to open the email.

It’s also worth mentioning that, while we prefer to believe advertising is a nuisance, it can provide visitors with valuable information. You should only work with advertisers who provide products and services that benefit your website.

#3. Set your Prices

After you’ve determined which types of advertising might work on your site, it’s time to determine how much to price. Looking at what other bloggers in your niche charge is one of the greatest tips to do just that.

If you’re unsure how much to charge, think of your first just several days or weeks as a test: see if advertising companies will pay the rates you recommend, and make adjustments based on their feedback. Keep in mind that you do have the option to change your pricing anywhere at moment.

#4. Get Your Ad Plugins Ready

You need to find out how to display and monitor your ads now that you know what you want to offer and how much you’re willing to sell it for. If you only have one advertiser, you could simply upload the ad through a plugin in your sidebar and that’s it.  However, if you have several advertisers, you’ll need to have a process for uniformly rotating ads and monitoring how they operate.

To make money online with their content, most WordPress websites depend greatly on ad campaigns. WordPress does not include a convenient plan to handle your ads by default.

You can easily insert ads anywhere on your website using a WordPress ad management plugin. This makes it easy to manage ad placement.

AdSanity is a user-friendly WordPress ad management plugin for everyone who’s starting with selling ads to their website. Using widgets and an ad inserter button in the visual editor, you can easily insert ads anywhere on your website.

It supports both hosted ads (banner ads that you manage and sell directly) and external ad networks such as Google Adsense. It also includes powerful features such as ad scheduling, ad groups, inserting a single ad or ad group, and tracking views and statistics.

You can create as many ads as you want and easily add them to your site using custom widgets, shortcodes, or the button in the post editor.

In WordPress, you can also insert ad blocks into specific posts. This allows you to improve ad performance without having to edit your WordPress theme files.

#5. Let the Advertisers Approach You

Whenever you go through the trouble of finding good advertisers and reassuring them to invest their money with you, you should try to do the other side which is, assisting advertisers in coming to you.

Potential advertisers will find you and look for ways to contact you if you rank well in search and/or have provided high-quality content on your website. Make it simple for them to inquire by including an Advertise page in your website’s footer.

To learn more about “Advertise with us” pages, you can check out these 25 helpful examples you can copy to your website!

#6. Keep Advertisers Satisfied

Already when advertisers have spent money to connect with your audience, do everything that you can to keep them working… so they will want to advertise with you again in the long run.

This encompasses being coordinated, delivering on assurances, and managing expectations.


My Final Thoughts

When it comes to advertising, bloggers must make a critical decision. In this article, we discussed the complete guide on how to display ads on your website specifically finding your advertisers. Consider whether you meet the requirements before deciding on a method of advertising.

Become a blogger and continue working your way it getting more quality traffic to your website. Showcase ads, collect income, and consider how to monetize them even more!

-Martina


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Site ads, when done correctly, can be much more than just a source of passive income. Don’t put it off any longer; choose your advertising approach, develop high-quality blog material, and prepare to reap the rewards of advertising!

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