Jaaxy Keyword Research Tool Review

Hi fellow internet friends and welcome to DontWantABoss.com! My name is Martina and today, I’ll be doing a Jaaxy keyword research tool review based on my experience the last 4 years using it. 

Jaaxy Keyword Research Tool Review - its time to stop torturing yourself with google keyword planner

When I was first starting out online in 2015, I completely underestimated how important keywords were for my website. I would just write about pretty much anything. 6 months later, nothing happened and I wondered why I wasn’t getting any traffic. 

I mean I wasn’t completely oblivious – I knew that keywords existed and I did use “keywords” in the sense that I chose a phrase (usually super long ones because I heard the term “long-tail keywords” dropped by some guru) and I did a bunch of fancy OnPage SEO stuff with them.

It’s crazy to think how much time I used to waste. I was doing way too much SEO and way too little actual writing. I would create these giant lists of super long phrases to serve as my keywords. Then I would try and write posts incorporating like 3 or 4 of those long phrases. 

Simplifying and finding ONE right keyword for each post (yes, I in fact only use 1 keyword for each post that I write) can transform the organic traffic that your website is getting. 

When I realized that I was doing it wrong, I started with the first keyword tool I found on Google and it was obviously Google’s very own keyword planner. It was absolutely awful to use but it was free and it got the job done. 

Eventually, I decided to stop torturing myself and found another keyword tool – Jaaxy. 

Full disclosure, I have the Pro version of Jaaxy and I’ve been using it for years now. As I mentioned, I used Google’s Keyword Planner before but it drove me absolutely nuts because it was ugly, clunky, and difficult to use. 

I’ve also gone into more detail about how exactly I use Jaaxy to find the best and easiest keywords to rank for if you’re interested in this post.

Jaaxy Keyword Research Tool Review  

Name: Jaaxy

Website: jaaxy.com

Price: $0 – $99/month

Owners: Kyle & Carson

Overall Rank: 98 out of 100

Looking for something specific? Feel free to jump ahead: 

  1. What is Jaaxy?
  2. Pros & Cons 
  3. Who is it for? 
  4. Tools & Training 
  5. Support 
  6. Pricing 
  7. Overall quality

Jaaxy Keyword Research Tool, Product Overview | What is Jaaxy? 

Jaaxy is first and foremost a keyword research tool (i.e. it allows you to find keywords that people are entering into Google and other search engines and then analyze how popular they are). 

Let’s take a fun example to illustrate exactly what I’m talking about: “dog clothing”. If this was the topic of my website and I wanted to rank in Google for keywords related to that and attract people who are looking to buy dog clothing, how would I do it? First, I would want to find the keywords with the most searches and the least competition

Jaaxy is primarily a keyword research tool:

A look inside Jaaxy's keyword research tool

If you notice the top row of my search, you’ll see the terms “Avg”, “Traffic”, “QSR”, “KQI” and “SEO”. If all of these seem overwhelming to you, don’t panic (they were overwhelming to me initially too)! They’re really not as complicated as they look. These values will help you determine the best keyword to target virtually at a glance once you know what they mean. 

We’ll get into the nitty-gritty of what each of these terms means in the “Tools & Training” section below but for now, what you need to know is the following: 

#1: The higher the “SEO” number is, the easier it is to rank for that keyword. 

#2: The higher “Traffic” is, the more popular the keyword is (i.e. more people are searching for it).

You’ve got it! Just find the keyword with the HIGHEST traffic for the HIGHEST SEO. The newer your website is, the higher you want that SEO number to be even if that means that you might not get too many visitors at first. These things add up over time. 

“Cheap dog clothes” or “cute dog clothes” look like great places to start! For 1 search, we’ve now found at least a dozen good keywords to use. Note that I’ve cut the page off in my screenshot but there are actually a lot more results. 

You can start with 30 free searches, which means you’re looking at at least 50 good quality keywords if you know your niche well and that’s sufficient to populate an entire website. 

Try it out for yourself (it’s free!):

I was surprised when I started using it because Jaaxy is not just a keyword research platform.

Other cool stuff: 

  • Google and Bing rankings for your website 
  • Automatic ranking trackers (daily, biweekly, weekly, monthly, etc.) 
  • Affilaite program database if you’re an affiliate marketer 
  • Keyword brainstorming tools (i.e. Alphabet Soup and Brainstorm)
  • Search analysis to see the statistics of your competition: 

We’ll talk more about all this awesome stuff later in Tools & Training! But now you should have a general idea of what Jaaxy is all about. Let’s get into the pros and cons. 

The Good, the Bad & the Ugly

In the pros and cons section of my reviews, I put what my favourite and least favourite aspects of a product are based on my experience. Hope it’s helpful to you! 


Pro #1: Easy to understand metrics so that you can easily choose a keyword and go with it. You don’t need to try and interpret anything. 

For instance, if i’m looking for a keyword related to building a website, I can easily find the best one using Jaaxy: I want one that is “Great” in terms of ease of ranking and with the highest “SEO” number. Among the list that comes up, clearly “Build a Website Online” is the best term so I would use that as my keyword! 

Pro #2: For every keyword, you type in, you get an entire list of related keywords back so you can easily find the best one. 

Pro #3: Search analysis shows you pretty much exactly what metrics you need to beat to rank for a particular keyword 

Pro #4: User-friendly (it really matters!) 

Pro #5: Ranking trackers so that as part of your posting routine, you can just set your targetted keyword to be tracked every 2 weeks and then monitor how it does. Not ranking? Simply go to Search Analysis and figure out why and fix it! 


Con #1: Saved lists of keywords are a little annoying to navigate. It would also be really nice to be able to import lists from Search Console or somehow link up Search Console to Jaaxy so that it was easier to track keywords that are being ranked for. 

Con #2: It would be nice to have a spot to record post URLs for each targetted keyword. 

Con #3: No support from a real person through Jaaxy itself (although excellent support offered through sister platform dedicated to affiliate marketing training).

Who is Jaaxy for? 

Jaaxy is for any level of online business owner looking to increase organic traffic to their website.

It’s especially useful for those looking to get serious with their organic rankings. 

If you’re sick of playing a guessing game with Google and you want to find the best keywords your website can actually rank for, track those rankings and investigate the competition to make sure you’re doing everything that you can to beat them, then Jaaxy is for you. 

I realized that I needed Jaaxy the day I decided my website wasn’t just a “for-fun blog” anymore. It’s funny but once I started actually treating my website as a business, it actually started behaving like one and bringing me in revenue. 

You realize in business that nothing is free. You’ve got to spend money to make money and Jaaxy is one tool I wouldn’t go without. At least with Jaaxy, you can try it for yourself before you buy (don’t just take my word for it!) and if you don’t find it as useful as me, you can always fall back on Google Keyword Planner.

Jaaxy Tools & Training | Is Jaaxy any good?


#1: Keyword Research Tool 

The best way to understand how this works is by using examples. I’m going to go through 3 examples as if I was about to write an article on my website and I wanted to find the best keyword to target in terms of getting the MOST traffic in the LEAST amount of time. 

Example #1: “Build a Website” 

In order to interpret the results that come up, we should fully understand what all of the terms mean in the top row…


Avg – The average number of monthly searches for the keyword. How many times on average do people type in that keyword into Google’s (or Bing or Yahoo) search bar every month. More is better!

Traffic – The average traffic to YOUR website each month if you rank on Page 1 for that keyword. More is better!

QSR (Quoted Search Results) – The number of competing websites in Google ranked for this exact keyword. Less is better!

KQI (Keyword Quality Indicator) – How easy it is to rank for that keyword. You always want the keywords you target to be “GREAT”. 

SEO – Pretty much analogous to KQI except that it’s out of 100 so it’s more specific. Basically, it tells you the likelihood you’ll be able to rank for this keyword on Page 1 of Google. Higher is better! 

Now that we understand the terminology, you can easily see why “build a website online” is the best keyword choice. 

Let’s try another example. This time, we’ll pretend that I want to write a review on the top 10 pet vacuums (which would have massive earning potential if I could get that review to Page 1 of Google). 

Example #2: “Pet Vacuums” 

In this case, there’s a ton of different keywords I could target. Since I want my review to be the top 10 vacuums, I don’t want to try targetting anything related to a single brand (i.e. Bissell or Dyson, or Hoover) although it seems like Bissell Pet Vacuum would be a great one to target in a different review to get the most traffic. 

Personally, I like to go for 90+ on SEO because I want my articles to rank asap. I’m not going to choose “the pet vacuum” because I find that this keyword doesn’t make a lot of sense as the title of my article. The next best one in terms of traffic is “pet vacuum cleaners”. I would probably choose that one. 

Let’s say your website is brand new though and you really want the LOWEST possible competition. Then you could also choose “best pet vacuum cleaners” since the SEO is 97 which is pretty much as good as it gets. You’ll end up with less traffic but you’ll rank a lot faster. 

Last example! I’ve noticed there’s a recent trend about selling printables online so I figured I’d make that an example too. Let’s say you’re an affiliate of Etsy (through Share A Sale) and you want to write a post on your favourite Etsy printables. How would you find a good keyword to target?  

Example #3: “Printables”

This is EXACTLY why I love Jaaxy. Initially, when I was thinking about that post, I had in mind artsy printables that people might use as decorations. But that’s not what people are looking for on Google! People want colouring printables so now I would know how to better target my article and the affiliate products I’m promoting. 

I know I said that I like choosing keywords with SEO 90+ but with traffic over 4k, I’m okay to lower my standards to 80+. So I would probably target that first keyword. 

Another good one would be “kids printable colouring pages” – it’s got over 100 visits per month with an SEO of 95, which is pretty much as good as it gets. Anything 95+ is exceptionally easy to rank for. 

And that’s how Jaaxy helps you find hidden gems in terms of keywords that otherwise you would have had no idea about.

#2: Ranking Tracker

The ranking tool in Jaaxy is basically a way to track your website rankings for keywords that you are targetting. 

Let’s take the 3rd example above and let’s say I chose “printable coloring pages” as my keyword. I wrote an article about it, published it, and now I want to see if I’m actually ranking for it. 

I would go to the ranking tracker in Jaaxy and enter the following: 

Here’s an example of what it looks like: 

Unfortunately, I’m not ranking in Google yet for the term “dont want a boss” since it’s quite competitive but I’m in 1st in Yahoo and Bing. 

Now let’s say I want to track this ranking. I would set how often I want to track it and this is what the Tracked Rankings tab will look like: 

As you can see I’ve scanned that keyword 9 times so far twice a month. That little green arrow next to the “1” in Bing means that the ranking went up since the last scan. 

Every time I target a keyword for a post, I add it to my ranking tracker and track it twice a month with the goal of getting to 1st place. If I’m not getting to 1st place within 3 months, I know it’s time to go to the Search Analysis tool…

#3: Search Analysis

This tool is all about inspecting your competition! Let’s again take the example of “printable coloring pages”. You’ve written a gorgeous article, you’ve done your On-Page SEO and you’ve posted the article on your social media. 3 months later, you’re still not on page 1. What now? 

This is when you go to Search Analysis. You need to figure out what your competition has that you don’t have: 

Now, how could you possibly beat crayola.com? Well, you probably won’t have 400k+ backlinks (by the way this is TOTAL site backlinks, not just for that particular post – you’d be surprised if you meticulously post all of your articles on social media how quickly these add up, especially if you use Pinterest and people save and share your pins). 

What you will have though is specificity for the keyword in question. 

You make your page MORE TARGETED to the keyword. 

Notice that Crayola’s page doesn’t even have the keyword in the post: 0.00% keyword density. Next, the word count is only 2. I think this must be some sort of glitch or there are only images on the landing page. 

So you may not have the backlinks YET but you certainly win in terms of specificity to the keyword and word count (always aim over 1000 words per post). 

Here’s position #2: 

Here’s position #7: 

Notice how backlinks are NOT everything – position number 7 has over 221 MILLION whereas position #2 only has 24k. My suspicion would be that the website in position #7 has very low-quality backlinks (i.e. on sketchy sites, via link building methods). 

It’s better to have fewer backlinks that are from legit sources like people sharing your content on social media than some random forum somewhere on a website that doesn’t have anything to do with your niche. 

#4: Affiliate Program Database

This is useful if you’re into affiliate marketing. Here’s what it looks like: 

This way you can choose affiliate programs with good Alexa rankings and know that you’re promoting popular products.

#5: Keyword Brainstormer

Last but not least is the brainstorming tools. One awesome tool is Brainstorm which shows you things that are currently trending: 

Believe it or not, there are actually even more features of Jaaxy that I haven’t covered in this Tools list but I haven’t personally used them so I’m not going to go over them here. 

Now, onto training!


There are 3 main training videos that show you the basics of how to use Jaaxy. In this post, I’ve gone through some stuff that they cover but I’ve focused on how I use the tool. The videos obviously go into more detail about all the different features. 

This is what they’ll look like: 

jaaxy training video - keyword research and management
jaaxy training video - website research and analysis
jaaxy training video - niche research refinement

The reason there are only 3 training videos is the same reason why there is no real human support – Jaaxy was made to act as a sister platform to WA University by the owners. WA University is largely focused on training, support, and mentorship therefore there wasn’t a need to include the training in Jaaxy. 

Also, Jaaxy mainly functions as a tool and is fairly self-explanatory. 

***STOP HERE – Training Bonuses***

If you skip to the end of this post, there are also 3 little-known training bonuses in Jaaxy that you’ll be able to access the second you upgrade to a paid version. (I didn’t even know about these until my 3rd year using Jaaxy and I stumbled on them by coincidence!) 

Jaaxy Support | What if I need help?

Unfortunately, there is no support for Jaaxy itself. 

The creators of Jaaxy, Carson, and Kyle built the platform as an adjunct to their other platform – Wealthy Affiliate University. WA University is a huge community of entrepreneurs and the platform has a ton of training on how to build an affiliate marketing business from scratch (disclosure – I am also a member of WA University because of the training and that’s where I host all my WordPress websites). 

WA University has 24/7 technical support, 24/7 live chat, direct access to Kyle and Carson along with access to 200 “Ambassadors” which get extra perks to provide assistance wherever needed to the members (business or technical).

That being said, Jaaxy is pretty self-explanatory if you watch the training videos and I’ve never seen it glitch to this day over my last 4 years using it so I haven’t had any need for support with it.

Jaaxy Price | Is Jaaxy worth the money?

100% it is in my opinion. But again, you should absolutely not take my word on it. 

The beauty of Jaaxy is that you can try it completely free (no credit cards or anything) and see if you like it. If not, then no harm is done. But if you do like it, you can judge for yourself if you think it’s worth the extra $49 per month for your business. 

Personally, I find the Pro version is worth it for me as I currently run 2 major online businesses. I’m thinking to expand in the next few years and hire some help so at a certain point, it’s going to make sense for me to upgrade further to the Enterprise but for right now it’s not. 


If you’re just starting out and trying to build your first website, then I would recommend you use the free version of Jaaxy. Take advantage of the first 30 keyword searches to build up a list of at least 50 keywords but try to aim for 100. Try and aim for 10k traffic total with all the keywords combined. 

Now, just buckle down and WRITE. 

Don’t get distracted. Don’t make excuses. Just write. 

Don’t worry too much about SEO, graphics, how pretty everything looks, links, CTAs, affiliate programs, etc. You can fix all of that later, Your first priority is to fill your new website with a ton of good quality content around keywords that you know are easy to rank. Things take a few months to rank in Google anyways – you can use those months to perfect and beautify your content! 

That is step-by-step how to use Jaaxy FREE to jump start your first blog and get on the road to 10k visitors per month just from organic search traffic.

If you know that you’ll need a lot more than 30 searches, if you have multiple websites or if you want some of the other features besides the keyword research tool that Jaaxy has to offer, then you might want to consider upgrading to a paid plan: 

Save more with Wealthy Affiliate Premium Version!

The best deal for getting the premium version of Jaaxy along with loads of internet marketing training is by signing up for the Wealthy Affiliate Premium account. With a WA Premium membership account, you can enjoy free access to Jaaxy as well as training on how to use Jaaxy for keyword research without buying them separately.

Premium Members of Wealthy Affiliate can save more by paying Jaaxy Pro $19 a month instead of $49 a month and Jaaxy Enterprise for $49 a month only, instead of $99 a month!

My Final Opinion of Jaaxy | Overall Quality

I would almost rate Jaaxy 100 out of 100 if it wasn’t for the lack of support. Personally, I’ve never required support but if there was a glitch or something went wrong then it would be super annoying having no one to talk to. 

Also, I know this isn’t really part of a keyword tool but it would be nice if Jaaxy included a short video of exactly what to do with the keyword once you found it – i.e. how to do On-Page SEO without wanting to pull your hair out. This is my simple checklist for reference: 

By the way, I consider an embedded Youtube video to be optional. 

Other than those 2 things, there isn’t much else you could ask for in a keyword tool and I am not afraid to recommend it strongly to anyone running an online business. 

The best part is, you do not need to take my word for it at all. You can try it out for yourself risk-free and see if it’s worth it for your particular business. If it is, then you have your answer! 

Jaaxy Keyword Research Tool at a Glance… 

Name: Jaaxy

Website: jaaxy.com

Price: $0 – $99/month

Owners: Kyle & Carson

Overall Rank: 98 out of 100



Bonuses are always a welcome surprise so I figured I would go over some of Jaaxy’s little-known training bonuses! They literally have hidden these inside the platform and do not advertise them for some reason. I actually had been using Jaaxy for 2 whole years before I discovered these gems. Get them if you decide to upgrade to Pro or Enterprise! [February 17, 2022]

Bonus #1: 1,000 High Traffic, Low Competition Keywords

Download 1,000 hand-picked keywords that are set up for SEO success. Download the list today as our free bonus to you!

Bonus #2: Niches, Keywords, Success

Download your Niche Research Bonus and learn how to utilize Jaaxy to uncover hot niches in minutes. This guide will be your handbook for Niche Research!

Bonus #3: Domain Industry Secrets

Secrets to tapping into the billion-dollar industry. How to uncover low-cost domains and sell them for much more. Your guide to domain flipping… made easy with Jaaxy.


Did you have a personal experience with Jaaxy? Do you know someone else that did? Please add your experience below! 


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14 thoughts on “Jaaxy Keyword Research Tool Review”

  1. Hey,

    I have only been using the Jaaxy keyword tool for a few weeks and I must say I do prefer it to the Google Keyword Tool which is what I was using before.

    I love your review because it relays my exact thoughts too.

    Thank you for sharing such an informative, well organised and insightful review. Keep up the great work on your site.

    All the best,


  2. Hi Martina,
    I would like to thank you for writing such a detailed informative post for Jaaxy. Very in depth information. It is great guidance for affiliate marketing starters specially.

  3. Jaaxy is an excellent tool and worth the investment.
    When I first started out I was just winging it and wondering why I couldn’t get found on the web.
    I read some articles and found WA and starting using Jaaxy to target certain keywords for ranking.
    After a little while I started noticing the positive difference.
    If someone is serious about blogging or do anything that they expect to get found on the web they need Jaaxy or a similar tool.

  4. Your review of Jaaxy is great and I definitely am happy investing into Jaaxy!

    I have only been using Jaaxy for a couple months now and I can say that I much prefer it over some previous SEO/Keyword Research tools I have tried in the past. And trust me, there are a lot of keyword research tools out there, but there’s something about Jaaxy that just sticks with me.

    Thank you for sharing!

    • Hi Joseph,

      Honestly it’s just the easiest to use and once you start using it, you realize that you save so much time and all your keywords are streamlined. I wish I had used this from when I started blogging so I wasn’t “flailing” around so much initially haha

  5. I do love this tool and it is so easy to use and understand. Knowing what key words work in search engines is really important to make sure that your website reaches as many readers as possible.

    It’s great that you have given a breakdown of how to use it too, as it can be a little overwhelming at first to new users.


  6. Your review of Jaaxy is excellent and I look forward to investing in Jaaxy. I’ve only been using Jaaxy for a few months now and can say I prefer it to some older SEO/keyword research tools I’ve tried in the past. And thi also want to say that there are many keyword research tools out there, but one special thing about Jaaxy stuck in my mind and that is that jaaxy is the only reason my website performs better. Thanks for sharing!

  7. Hey thanks for this post!

    The first few paragraphs literally describe me a few months ago and probably a bit now too, it’s only recently I realised how important it is and that using correctly the keyword tools definitely helps.

    I use the basic jaaxy and it’s much useful for me than good keyword is!

    Thanks again!


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