How to Sell Stuff Online

Learning how to sell stuff online is a skill that very few people possess. Usually, it’s also frowned upon.

How to Sell Stuff Online - 5 Steps to Selling Absolutely Anything

When you think of salesmen, you think of sleazy guys with greasy hair, and golden teeth that are drooling over your hard-earned money.

Car salesmen usually come up front and center in your mind, right?

You probably do not think of yourself as a very good salesperson. In fact, you probably don’t even want to think of yourself in that way at all.

I certainly don’t! I absolutely hate selling stuff.

The idea of trying to get someone to buy something so that I can make money seems unethical and gross to me frankly. At the same time though, I need to make a living and so do you.

At the end of the day, every single business in the entire world thrives on selling stuff to people. So if you’re going to be able to start your own business, you need to learn how to sell stuff too.

Selling online is definitely the way of the future. As I’m writing this holed up during the COVID-19 quarantine, it’s more apparent than ever before that the future is going to be online. So how are you going to get good at selling things to people online when you don’t like selling?

The answer is actually quite simple. DON’T TRY TO SELL ANYONE ON ANYTHING.

What does that mean? It means that the best way to sell people on anything is actually to be as un-sales-y as possible. Think of the telemarketer who calls you offering new windows, a new cell plan, or a cheap vacation. Is there anything more annoying in the whole world? Unlikely.

Most of us hang up immediately and on our worse days, we might yell a little bit. It makes you feel bad for the telemarketer honestly when you think about it. They’re also just trying to make a living.

But my point stands. The more you try and sell, the more people are going to get annoyed and not like you.

If you’d like to learn how to specifically sell things – you can read the following articles (some still in progress):

If you’d like to learn how to sell ANYTHING, then keep reading…

There is a way to build a business online without being salesy at all and I’m going to explain it in the next 5 steps.

This is the real way to sell stuff online and it all stands on 1 key concept which you will learn about in the next 5 minutes:

How to Sell Stuff Online

Step 1 – Build a Website about Something you Love AND that you’re Good At

It will make your life a hell of a lot simpler if you start off with an area that you love and that you know a lot about. It is absolutely possible to start a business online in an area that you’re not very good at by doing research as you go along but it takes a lot longer and is a lot more frustrating.

For your first business, especially, choose something that you’re an expert at.

At the end of the day, you should have fun with this! This is going to be your project and in order to build out the website over time, you’re going to be writing posts and articles on it. It should be something that you’re interested in and wouldn’t mind doing research on.

Example Topics:

  • Sports: golf, tennis, ping pong, soccer, basketball, etc.
  • Art: graphic design, crafts, quilting, crochet, art supplies, oil painting, etc.
  • Gaming: gaming setups, gaming chairs, gaming computers
  • House & Home: wall art, color schemes, living room decor, kitchens, minimalism, space-saving, etc.
  • Beauty: lashes, hair extensions, eye makeup, foundations, nail art, tattoos, etc.
  • And the list is endless…

Now that you have a name for your website and an idea of what you’re going to write about, go ahead and build your website. 

Using Site Rubix, it’s possible to do this in less than 5 minutes for free.

Step 2 – Do the Research around your Topic

Once you’ve got your new website, the next step is to do a little bit of research. Don’t worry this is much easier than it sounds.

Basically, you’re going to try and figure out what people search for in Google that relates to your website.

You want to come up with a list of 100 or so keywords to start with and this is going to serve as the first 100 articles on your website. When you’re looking for keywords, you want a good chunk of them to focus on PRODUCTS. I’ll give you examples of how to do this below. Not all of them have to relate to products, of course. but it’s good to find at least 25-30% that do.

a. Alphabet Soup Technique 

In this technique, you’re basically going into the Google search bar and typing in different things and seeing what pops up below. Google tries to finish your phrases for you – these are actually commonly searched terms.

A good strategy to find ones that relate to your niche is to start with something relevant. For instance, let’s pretend your niche is tennis, you might want to search:

“what are the best tennis [insert letter here]”

In the [insert letter here] part, you start with “a” and then “b” and then continue down the alphabet and see what Google fills in for you. Eventually, you’ll come up with a keyword list that is relevant to your chosen niche and that you know a little bit about.

Here are some of the good quality results (a lot of which have to do with tennis-related products) I got using this method:

technique for doing keyword research in order to sell stuff online - example 1
technique for doing keyword research in order to sell stuff online - example 2
technique for doing keyword research in order to sell stuff online - example 3

Voila! Research Complete.

b. Jaaxy Technique. 

Another good way to do research is to find out exactly how competitive certain keywords are. When you’re first starting out a website, you want to aim for keywords that aren’t too high competition.

This means that there aren’t a lot of other websites trying to get ranked in Google for that same keyword. When you type in a phrase in Google, it will tell you how many results there are. That number of results is proportional to the competition for that keyword.

For instance, “tennis shoes” is going to have a LOT more competition than “what are the best tennis shoes for knee pain”.

Jaaxy is a tool that allows you to find out how competitive keywords are.

You can test it out for free for your first 30 searches which should leave you with at least 10-15 good quality keywords to start with. This is MORE than enough to get you started.

You want the following criteria to be met to ensure that you are targeting keywords that are not too competitive:

– KQI/QSR: “Great”

– Traffic: The more the better

– SEO: 85+

Also, you want keywords that make sense. Sometimes there are phrases that people accidentally entered into Google for some reason multiple times. Eventually, people will stop searching these so you definitely want to avoid anything that doesn’t make grammatical sense.

Give it a try now:


Okay! We’re almost done. Now you’ve got your website and you’ve got a list of ~100 keywords to start writing articles about. Next is the part that takes time and dedication; you need to write the content.

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Step 3 – Write Articles on your Website (***Key Concept***)

Writing content to fill a website is where most online businesses fail when they first start out. The right amount of content is a nebulous concept and people often wonder during this process why they aren’t making money yet. After about 20 or so posts, people usually give up and try something else that’s easier.

Don’t be one of those people.

100 is your target and you need to hit it as fast as possible. Write like you’re writing to a friend – forget formalities – and remember that it doesn’t need to be perfect.

Once your content is live on the website, then you can add more photos, you can fix formatting, can make things more uniform and “pretty”. That is not what you want to get distracted with when you first start.

This is the key concept that I was talking about earlier at the very beginning of this article. This is how you’re going to pull off this whole business thing without actually needing to sell anything to anyone. Do you know how we did all that research in Step 2. That gave us topics that people are looking for around products.

The people who type that kind of stuff into Google are specifically LOOKING to buy something. They are literally in the process of online shopping – they just want some more information first.

Your job is to give them the information that they’re looking for and provide them with links to where they can buy whatever they’re already looking for.

I repeat, when you’re writing your articles your job is to:

  1. Answer the question/phrase that they’ve typed into Google
  2. Provide them with an obvious link where they can buy what they’re already looking for

Your job is NOT to:

  • Sell them on anything
  • Promote or praise anything

Keep this in mind when you’re writing your articles, it is the key concept around building a legitimate and successful business online.

You want to be the website with the useful information – you want to be an authority on your niche.

You don’t want to be the sales-y site that exaggerates everything.

Now, let’s write some articles:

  1. Create 1 “sell posts” for every 5 other posts: Start with 5 posts. Pick your easiest 4 keywords that are related to your niche and start with those. Just write content to “answer” that keyword’s question. Once you are done that, then choose 1 keyword directly related to a product such as the one I used above: “what are the best tennis shoes for knee pain”. Then write an article reviewing relevant products.
  2. Write, write and write more: You want your posts to actually be helpful. Make sure you’re completely answering the question. A good strategy is to look at the top 5 posts on Google for that topic now and make sure you have at least as much information as all the 5 together. (DO NOT COPY CONTENT THOUGH)
  3. Link all your other posts to your sell posts: Eventually you’ll have ~80 general posts and ~20 posts directly talking about products. Try and find a way to link the 80 to the 20. You want all visitors to end up on one of those 20 review articles.

Step 4 – Add Links from Amazon

This is the part where you add links that will make you money! Go to Amazon and sign up to be an affiliate. It only takes a minute. Now you have links to every single product that Amazon sells.

Voila! You’re done.

There are a LOT of different websites other than Amazon that have affiliate programs. At the end of this article, I’ll tell you an easy database where you can access all of them. For now, Amazon is more than enough as you’re getting started.

The next trick is now to scale your business and get more traffic to your website. The more traffic you get to your website, the more people will click on those links and the more money you’ll make. So next, you have to scale your traffic:

Step 5 – Scaling your New Online Business

Scaling traffic comes down to 2 methods. Either you keep ranking more and more articles into Google and getting those articles ranked higher or you use “PPC” which is paid advertising. Writing more content is self-explanatory but monitoring your Google results is a little bit out of the scope of this article. Same with using PPC advertising.

These are more advanced online marketing methods.

  1. Keep Writing Content + Monitor Google Results 
  2. Use “Pay-per-click” Advertising 

Whew! That was a lot to take in in a short amount of time. If you take anything away from this article, I really hope it’s the following:

1) It is possible to make a legitimate business online and even grow it to the point where you’re making a full-time income

2) The key to building a successful website that makes money is to WRITE A LOT of content that answers questions people are actually looking for

3) It comes down to writing good quality content and reviews and then linking to those products, to make a percentage of that sale.

If this sounds interesting to you and you want to give it a try, then believe it or not there’s a platform online called Wealthy Affiliate University with a community of 10s of thousands of people many of whom are making money already doing this.

Wealthy Affiliate includes everything you need in order to:

  • Build and host websites
  • Do keyword research
  • Write a lot of high-quality content
  • Monitor your Google rankings
  • Monitor your traffic
  • Use paid advertising to grow your traffic
  • 24/7 technical support
  • Mentorship when you get stuck on something

Personally, I’ve built 3 online businesses following the step-by-step video training at the Wealthy Affiliate University and all 3 make me money.

You can start the course for free – that’s $0 (no credit cards) – by clicking the “start for free” button below:

If you have any tips or tricks about selling stuff online, please share them below!

– Martina

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I made this detailed guide A-Z on what you’ll need to set up your online business without any prior expertise, whether you’re an established brick-and-mortar business looking to go online or you want to start an online business from scratch, so make sure to check it out!

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