First of all – congratulations on starting your very own jewelry business! This post is intended to walk you through how to sell jewelry online so that you can set up the sales aspect of your new business successfully online.
Selling jewelry online requires 3 basic things:
1) A platform online to showcase your work and sell it on
2) Getting a large *interested* audience to see the platform
3) Developing a timely way to ship your merchandise
Building a Website is a Good Place to Start
To sell stuff online, you need somewhere to sell it on. I’m sure that you’ve already thought about this part and if you don’t already have one then you know you have to build a website.
An alternative to this is using a 3rd party site such as Etsy.
It can be tempting to use a site such as Etsy when you’re not sure how to build your own website or how to get that website out there so people actually see it.
Most of us though want something that’s 100% our own like our very own website.
I agree that it can be intimidating thinking about creating your own website online not knowing where to start. You make jewelry, not websites, right?
What’s nice is that there are easy ways to create websites. In fact, you can have your website up and running within 5 minutes for free using a platform called “siterubix”:
Siterubix is how I first created my websites. In fact, I almost always start with siterubix and then buy the domain once everything is setup.
Click here to set up your website!
The best thing about Siterubix is that it will walk you through step-by-step on how to specifically set up your website.
Once you set up your website, you can install a plugin called “WooCommerce” in order to start adding items.
Have Some Fun and Share Your Creative Process Making Jewelry
I’ve noticed that shoppers love items that are original and unique. I’m sure you have too and that’s exactly why there is so much demand for handmade, homemade or uniquely sourced jewelry – your speciality!
When you’re shopping online, have you noticed that it’s much more tempting to buy items when you know how they were made or if you know the story of the person who made them or sourced them? It comes down to branding in a way.
As an artist and/or a small business owner, it’s important to distinguish yourself from the bigger brands by sharing your process and what makes you special.
Include the process of how you make or source jewlery on your website.
A great way to get idea about how to do this is to go to other websites and see what’s on their “About Us” page, what kind of stuff they talk about on their blog, etc.
Here’s some places that you could start for inspiration:
Building an Audience that is Interested in Buying Your Jewelry
This is arguably the toughest part besides actually making gorgeous jewelry. You need to find all of those people that are looking for jewelry online right now and send them to your website.
Again, we can break this up into multiple steps so that it’s a little bit more manageable.
Step 1: Do Keyword Research
Keywords are how Google connects people looking for stuff online to the websites that have that information. An example of a keyword that would apply to you would be “gorgeous authentic homemade jewelry” or “unique jewelry gifts for her”.
Just like building a website, this might seem very intimidating at first but it’s really not so bad if you have the right tool.
I personally use a website called “Jaaxy” for all my keyword research.
You can test it out for free for your first 30 searches which should leave you with at least 10-15 good quality keywords to start with. This is MORE than enough to get your started.
When you are searching, you want the following:
– KQI/QSR: “Great”
– Traffic: The more the better
– SEO: 85+
Also you want keywords that make sense. Sometimes there is phrases that people accidentally entered into Google for some reason multiple times. Eventually people will stop searching these so you definitely want to avoid anything that doesn’t make grammatical sense.
Give it a try:
Step 2: Publish posts on your website’s new blog
On your website, you’ll have a “Blog” section and using WooCommerce, you’ll have your shop/store section.
If you’re terrified at the thought of writing, let me assure you that ANYONE can write in a blog. Just think of it as a place where you can share everything that you’ve learned about jewelry with your audience.
The best way to blog is to imaging that you’re writing about your passion to a good friend in an e-mail or a letter.
You can share how you make jewelry or how your source your jewelry.
You can share new trends that you’re interested in, different collections of your jewelry, ideas behind your designs, etc.
The ideas are really limitless but make sure that at least some of your posts around centered around the keywords that you found in Step 1 so that people who find your posts are people looking to buy your jewelry.
I know this number is going to seem scary but I’ve found that the magic number to create a real presence on Google is 100 posts that are at least 1000 words per post.
Again, if you really focus on just exploring all the aspects around your passion of jewelry, it will come much more easily. If you write 1 post a day, you’ll be there in a few months.
Know that you’ll get rankings and traffic before that point if you publish consistently, but 100 is really a magic number. Also the longer the posts the better.
Step 3: Tell friends, family and post on your social media
This is farily self-explanatory.
You really want to leverage your current community. If you can get even just a few freinds to then repost/share onto their social media, you’ll not only jump-start your rankings but it will be a huge confidence booster if that results in a few preliminary sales!
How to Keep Growing Your New Online Business
Now that your business is up and running, you need a way to keep growing it.
Below are all examples of things that you can do to keep growing your business and expanding your reach online. Going into that is a little bit beyond the scope of this particular post.
If you are interested in learning how to:
– Keep Growing Your Website’s Audience
– How to Use “Pay Per Click” Advertising
– How to Monitor Your Google Rankings
then you can start the free online Wealthy Affiliate certification course where I learned by clicking below
This is the same platform that runs SiteRubix and the Jaaxy keyword service. I run all my businesses online from this 1 easy location.
If you start the entrepreneur certification course, feel free to reach out to me for help:
Best of luck ?
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