Hi internet friends! Today, I’m going to cover how to get star ratings in Google search results step-by-step.
If you write reviews as part of your website, it can be beneficial to include a star rating system that is displayed in Google search results because it can make you stand out from the other competition. Standing out from the other reviews is one way to get people to click on your review rather than the others.
Here’s an example that came up when I did a quick search of “Tai Lopez review”:
Another reason why it’s a good idea to have rating stars on your website is that it makes it super easy for your audience to visually compare different products that you’ve reviewed.
I promise that I will try to make this as non-technical as possible. I myself am NOT a very tech-savvy person so if I can do it, I’m pretty sure that you can too!
In fact, I’m going to be implementing rating stars into my website today so I’ll be taking screenshots throughout the process and sharing them with you.
This post is for those that already have a basic working knowledge of WordPress and the example that I’m going to go through today is in WordPress because that’s what I use. If you do have another platform that you’re running your website on, then it might be a little bit different for you in terms of how to set this up.
We’ll go through a few things you can do to improve your chances of earning star ratings next to your business listing in Google’s organic search results in this article.
Step 1: According to Google, feedback must be collected directly from the business’s website to be eligible for star ratings. Reviews gathered from third-party websites such as Google, Yelp, and others are not eligible for the star ratings.
Step 2: It’s time to put your reviews on your website once you’ve started collecting them. Instead of presenting your reviews on your website’s homepage, I suggest building a separate page for them.
Step 3: The aggregateRating value should now be added to your LocalBusiness schema markup. The schema markup can be applied to your display reviews widget from the widget settings page.
Rating Stars is ONLY for Reviews
Just a little blurb before we get into it that I think is important to know about rating stars before we get started.
Don’t abuse the system of rating stars and make sure that you only use review stars for reviews.
If you start using stars for all your posts to get noticed by Google, Google may punish your website rankings and if enough people abuse the system, they’ll just discontinue it.
The rating stars will appear in the search if the keyword searched by the visitor includes the word “review” – this is the trigger word for the rating stars to show up.
There are No Guarantees
Rating stars in Google is not a 100% guarantee. The stars might not immediately appear for your search results.
It depends on a few factors:
- relevancy of the keyword search
- your theme code
- other factors I’m not 100% sure about, to be honest
If it doesn’t work for you right away, don’t be discouraged. It may take some time!
Rating stars rely on code called “Rich Snippets” which is a fairly new thing to Google. It shows review stars but it can also include other things such as recipe times, calories in certain foods, and other easy-to-access information from the post that helps the reader to quickly differentiate which post would be the most helpful.
Once you put the code on your website (don’t worry – we will use a Plugin! I’m not going to make you do any coding), Google is now able to access the information from your review and put it into a start format but that doesn’t guarantee that it will. Just like ranking, Google has to feel that your site is legit and worthy of ranking before it decides to do that.
The Plugin I Use: WP Product Review Lite
Go to add a new plugin to your WordPress dashboard and search for this plugin. There are other plugins and you absolutely don’t have to use this one but I’m just showing you what I used.
Here’s what it will look like:
They do have a paid version but I personally don’t use it because I found that I really don’t need it. You should be just fine with the free version (yay!)
These are my configuration settings once I’ve activated the plugin:
Review Checklist for Stars to Work
For every review page that you want to include rating stars on, you’ll need all the following things in this checklist for the plugin to work.
- Product/service name
- Product/service image
- Product/service pricing (put the lowest price if there are multiple)
- Product/service options
- Product/service pros (you need 3)
- Product/service cons (you need 3)
For my example, I’m going to implement this checklist for my favourite online platform, Wealthy Affiliate University. I’ve been a member since 2015 so I know it like the back of my hand.
This is what it looks like on my page when I’m done:
Whew! We did it! I really hope that was easy to follow but if you’re stuck on anything please give me a shout below and I’d be happy to help you out.
Some Final Thoughts on How to Get Star Ratings in Google Search Results
Just so that you’re aware, when you install the review software, your Google Search Console will give you some warnings but you don’t need to worry about these.
They aren’t actually errors and they will not affect your rankings at all.
There’s no point spending time trying to fix these because you won’t be able to and you really don’t need to. So don’t worry and just wait for your stars to start showing up!
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