You may already know that I go on and on about writing content because that is the backbone of how to get ranked on Page 1. If you don’t rank in Google, you will not have a successful blog.
Creating quality content that ranks is blogging 101.
In probably every single one of the articles that I have written on this website and others, I talk about the 100 post mark. The reason I do this is that when I started my first blog in 2015, I had no idea what I was doing and I want to save you my newbie struggles.
An Introduction to Writing Content that Ranks
I would put hours and hours into every post I wrote because I would follow all these guides I found on SEO and then I would spend more time trying to get people to see the post on social media.
After about 10 or 20 posts later, I got really burnt out and tried to speed up the process with paid advertising because nothing was ranking and all of that work only left me with maybe 30-40 visitors to my blog in the first month.
After 6 months of a lot of work and money spent and minimal results, I gave up on making the blog thing work for a long time. It wasn’t until I found a step-by-step video no fluff course by a guy who had built dozens of successful blogs that earned money that I finally realized my mistakes as a newbie blogger. I was spending so much time doing things that really didn’t matter.
The #1 secret that I learned about blogging in this course is that without good quality content, your blog doesn’t matter to Google, and most people underestimate the amount of content that they actually need for Google to notice them. If you’re writing good quality posts based on keyword research, that should be what you’re spending 95% of your time on with a new blog.
The faster you can get to the 100 post mark and beyond, the faster you’re going to get rankings, which leads to traffic, which leads to conversions.
Read THIS POST to find out how I use Jaaxy to find the right keywords to rank No. 1 in Google.
Appealing to your Readers & Google
You have 2 readers when it comes to your content.
You have the real live humans that come to your post and you also have the Google bots that crawl your content. So which do you focus on?
You want to focus on the readers because if your content doesn’t make sense to the reader, then they’re not going to like you or trust you and no one buys from people who they don’t like or trust.
You need to throw everything that you learned in school out the window when you’re writing content for your blog. You need to write in a conversational, laid back and entertaining manner. No “book report” style of writing! Pretend you’re writing a letter to a friend. Don’t be afraid to joke around a little bit and banter a bit.
If it’s not fun, upbeat and easily readable, no one is going to read it. No one likes reading book reports except for English teachers…
Now that you know how to write for your readers, you need to just check some boxes to keep the Google bots happy. This is called On Page SEO. This is NOT the focus, it’s just some touch ups you’re going to do after you’ve written your awesome, conversational-style content.
When you’ve appealed to your readers and you’ve checked the boxes for the Google bots, you know your post will rank.
Focus on One Keyword per Post
A big debate that often comes up with blogging is how many keywords should you be targeting in your posts. It seems like more keywords is better, right?
Bloggers will usually choose their “main” keyword and then throw in another 3-4 “related” keywords in there too. They’ll pepper them in throughout the article.
This is done in an attempt to rank for all those different keywords for that article. The problem is that this confuses the Google bots. The bots then starts to rank you a little bit for each keyword but NOT very high. The ranking power of the bots is spread thin between all those different keywords.
You want all the bots that crawl your article to focus all their energy on 1 keyword. This makes it very clear to Google what you’re trying to achieve with your article so it can focus on ranking you HIGH for that 1 keyword.
Once you’ve Ranked High for 1 Keyword, Others Will Follow
Once your article does well with 1 keyword and gets to page 1 of Google and people start reading it and spending time on the page, Google will realize that it’s good quality, helpful content.
At this point, Google will want to start ranking your blog more and more.
It will do this by ranking it for related keywords based on additional text in your content.
What are the Elements in your Post that will Get you Ranking
You want to focus on your single keyword. This is the “root keyword” of your post.
Sound too easy? That’s because it is. Throw all your other SEO knowledge out the window because you don’t need it and it will just eat up time that you should be spending getting to that 100 post mark.
The ONLY Ranking Checklist You’ll Ever Need!
#1: Put your keyword in the post title with NOTHING ELSE
For example, my keyword for this post is: “How to Get Ranked on Page 1”
#2: Put your keyword in the 1st paragraph
#3: Keyword in Meta Title but you can elaborate to make your title more clickable
For example, my meta title for this post is “How to Get Ranked on Page 1 & Explode your Traffic”
#4: Keyword in Meta Description
This is what the meta title and meta description section looks like for me at the bottom of the post in WordPress with All in One SEO (it may look different if you are using Yoast SEO):
#5: Keyword in Social Media Meta Title
#6: Keyword in Social Media Meta Description
The Meta Title/Meta Description and the Social Meta Title and Social Media Meta Description are 2 DIFFERENT THINGS!
Make sure you do both. If you don’t see the Social Settings tab, you have to activate it. For All in One SEO, you need to go to SEO Settings -> Feature Manager and click Activate for the Social Meta option:
Here’s an example of the Social Meta from my blog:
#7: Keyword in Alt Tag
The format you want is [keyword – description of image]
#8: Keyword in Image Title Atribute
Here’s an example of the image I used from the “Make a Facebook Page” post:
#9: One Internal Link
Link to another page on your blog somewhere in your post.
#10: One External Link to Wikipedia
Link to wikipedia in your post if it’s relevant and makes sense. Don’t do it if it doesn’t make sense.
#11: One Call to Action Link (Typically an Affiliate Link)
You’ll usually include this at the bottom of the page. This is how you make money!
So what if you want to put more affiliate links? You totally can! BUT…only when you’re ranking.
Initially, you want it to be simple and very bare bones so that Google starts to like and trust your website. Every time you add an affiliate link to your site, you’re making it a little less appealing to Google.
You want to make sure that you build those rankings first and then you can add more links. Just like you want to focus on 1 keyword per post first and then Google will automatically start ranking you for more keywords.
Okay, it’s your turn now to write some quality content, implement the checklist and publish.
I challenge you to make a schedule for yourself in terms of writing posts and stick to it.
Personally, I write 1 post a day and that is non-negotiable for me. I know this may seem like a lot and it is but I’ve also been writing for a long time now so it comes more naturally to me than it used to.
If I was just starting, I might start at 1 post every 2 days.
The important thing is that you pick what will work for YOU and that you stick to it for the long haul. Choose a routine that is realistic and you can keep up for months to years.
I really hope that this has been helpful for you and that you’re able to stay a little bit more focused now when it comes to working on your blog.
Remember – content is king. The more content you publish the better. Keep it readable and entertaining for your readers. Implement the checklist above for the Google bots.
I learned everything (useful) I know about blogging from Wealthy Affiliate University. If you’d like to explore around the platform and say hi to me through a personal message, I’d love to hear from you! You can create a free account (no credit cards or anything needed) and see if you like it.
My checklist and the method in this post that I use for my own content I learned from one of the main contributors, Jay. Watch the step-by-step video here:
Please comment below if you have any questions about this post or if there is anything at all I can help you with.
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