How to do On-Page SEO

On-Page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

I’ve seen sites grow 20%-30% in just one month by following a few easy steps. You can implement these easy changes – RIGHT AWAY! In no time you’ll be able to watch your traffic, leads, and sales explode. This post is about learning how to do On-Page SEO. On-page refers to both the content and HTML source code of a page that can be optimized.

How to do On Page SEO (+ My Secret Checklist to Rank #1)

[Note: Some of the links below are affiliate links, so we may get a commission if you choose to use these companies. They are all companies we use and love. Thanks for supporting Don’t Want A Boss!]

On-page SEO has changed over the years, so it’s important to keep up with the latest practices. So, continue reading to learn how to do On-Page SEO perfectly:


Leverage SEO-Friendly URLs

We have to avoid a very long URL that has unnecessary information about the blog, it won’t help your blog to be at the top of the search. An industry study found that the shorter URLs rank better in Google.

Shorter URL that consists of keyword that is related to your blog or website.

Example of bad URL: blog.com/date/name/category/article

Example of a good URL: blog.com/article/key-word


Start Title Tag with your Keyword

The title tag is the most important on-page SEO factor, the closer the title to the keyword the more chance to reach the search engines. Like this article, SEO is the main keyword for this page.


Add Modifiers to your Title

Adding modifiers like a number, year, date, “How to do”, guidelines, and “reviews” to your title boost the chance to reach the search engine and help you rank for long-tail versions of your target keyword.


Wrap your Title in an <h1> Tag

Dazzle with Multimedia

This one is inside your HTML code, H1 means headings this is commonly the same as your title. Make sure to check your H1 in your code if it is close to or the same as your title. See the image below for example:

how to do on-page SEO - wrap your title in an <h1> tag

By nature, people’s attention can get caught easily by using visuals. We begin reading “visual” novels at a young age and never lose our enthusiasm for them as we get older.

You will just not be able to capture the huge audience of people out there if you create sites that are a “sea” of words. You’ll also get a lot less engagement because users won’t be able to immerse themselves in your website’s content.

Knowing how to optimize and add photos, videos, and diagrams related to your blog or website will be a good source as well in searching.


Wrap Sub-headings in H2 Tag

Like H1 this is also inside your code, include your target keyword in at least one subheading and put it to your H2.


Drop your Keywords in the first 100 Words

Don’t put too much into it, but if you want you must make sure that your keyword is in the first 100 words of your blog.

Keywords serve as a guideline for your SEO activities, showing where you should go and whether you’re making progress. Finding proper keywords for your SEO is not easy; you must consider what you post on your website and blog carefully.


Responsive Design

This is for website only, having a responsive design helps the users to navigate your website easily whether it is on mobile or PC. See the example below:

How to do On-Page SEO - responsive web design for effective on-page seo

Use Outbound Links

This is a White Hat SEO strategy, Outbound links to related pages help Google figure out what your page’s all about. It also shows Google that your page is a hub of quality information. Be careful doing it, be sure to link out to authority sites whenever possible because it will reflect on you.


Internal Links

Use 2 to 3 in every post. See the example below:

how to do on-page SEO - internal links from Wikipedia example
photo by: techno FAQ

Use Social Sharing Buttons

how to do on-page SEO - social sharing buttons

Social media share buttons are buttons that you place on your website for various social media platforms such as Facebook, Instagram, and Twitter so that visitors can share your page on their own social network accounts. Basically, they’re social networking connections that help you increase your website’s traffic by allowing visitors to engage with your content and, perhaps, earn more visitors.

This is for getting more views on your post, blog, and website.


Post Long Content

The SEO adage “length is strength” was supported by our industry study which found that longer content tends to rank significantly higher on Google’s first page.

Although it’s recommended that you post longer content in order to cover all of the information on that particular topic and not leave your readers dissatisfied, it’s also important to keep in mind that your content should be easy to read and conversational. And knowing how to properly write blog posts saves up a lot of your time, and it’ll feel like you’re talking to a friend, despite creating long and complex articles!


Image Optimization

Image optimization can be divided into two categories. The first entails resizing images while keeping quality, while the second entails optimizing the image for search engines using relevant keywords.

Optimizing Media on your blog posts such as images is important it because will help your images rank higher in Google image searches, as well as improve the general SEO (search engine optimization) of your website. Additionally, Google’s search algorithm considers page speed, and image optimization might help you avoid the organic search penalties that come with a slow website.

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. For example, on_page_SEO.png.

Here is a short video about On-Page SEO:


Simplifying your Life | On-Page SEO Checklist

If you want to make things as easy as possible, you should have an On-Page SEO checklist for each of your posts. Whether that’s a mental checklist or a physical one that you go through each time you publish a post, it’s up to you.

It will make things less overwhelming if you break things down into easy tasks that you can just complete each time you write an article:

If you’d like to share your checklist or SEO tips that have helped you, we’d love to hear about them in the comments section below!

-Martina

7 Proven and Effective Ways to Drive Traffic to your Website

Increasing traffic to your website is an important component of expanding your business, whether you’re seeking to attract your first or 1,000th visitor. An increase in website traffic could imply more customers and sales if your site is appropriately geared for conversions.

Therefore, I’ve compiled a list of 7 high-impact strategies for increasing traffic to your website. Make sure to check it out!

Learn How To Make Money Blogging in 2022

I’ve put together the most thorough, in-depth guide to assist you in getting started with your blog. This isn’t going to be a quick read. I’ll reveal all of the strategies I utilized to build a six-figure blog with you. Simply click here to get started with a comprehensive tutorial that will walk you through all of the processes!

Leave a Comment