On Page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. This post is about learning how to do On Page SEO. On-page refers to both the content and HTML source code of a page that can be optimized.
Click here to learn more about On Page SEO.
On-page SEO has changed over the years, so it’s important to keep up with the latest practices. So, continue reading to learn how to do On-Page SEO perfectly:
Leverage SEO-Friendly URLs
We have to avoid a very long URL that has unnecessary information about the blog, it won’t help your blog to be in the top of the search. An industry study found that the shorter URLs rank better in Google.
Shorter URL that consists of keyword that is related to your blog or website.
Example of bad URL: blog.com/date/name/category/article
Example of good URL: blog.com/article/key-word
Start Title Tag with your Keyword
The title tag is the most important on-page SEO factor, the closer the title to the keyword the more chance to reach the search engines. Like this article, SEO is the main keyword for this page.
Add Modifiers to you Title
Adding modifiers like a number, year, date, “How to do”, guidelines, “reviews” to your title boost the chance to reach the search engine and help you rank for long tail versions of your target keyword.
Wrap your Title in an <h1> Tag
This one is inside your HTML code, H1 means headings this is commonly same to your title. Make sure to check your H1 in your code if it is close or the same to your title. See image below for example:
Dazzle with Multimedia
Adding photos, videos, diagram related to your blog or website will be a good source as well in searching.
Wrap Sub-headings in H2 Tag
Like H1 this is also inside your code, include your target keyword in at least one subheading and put it to you H2.
Drop your Keywords in first 100 Words
Don’t put too much intro, but if you want you must make sure that your keyword is in first 100 words of your blog.
This is for website only, having responsive design helps the users to navigate your website easily whether it is on mobile or PC. See example below:
Use Outbound Links
This is a White Hat SEO strategy, Outbound links to related pages help Google figure out your page’s all about. It also shows Google that your page is a hub of quality information. Be careful doing it, be sure to link out to authority sites whenever possible because it will reflect on you.
Use 2 to 3 in every post. See example below:
Use Social Sharing Buttons
This is for getting more views on your post, blog, and website.
Post Long Content
The SEO adage “length is strength” was supported by our industry study which found that longer content tends to rank significantly higher on Google’s first page.
Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. For example, on_page_SEO.png.
Here is a short video about On Page SEO:
Simplifying your Life | On Page SEO Checklist
If you want to make things as easy as possible, you should have an On Page SEO checklist for each of your posts. Whether that’s a mental checklist or a physical one that you go through each time you publish a post, it’s up to you.
It will make things less overwhelming if you break things down into easy tasks that you can just complete each time you write an article.
If you’d like to share your checklist or SEO tips that have helped you, we’d love to hear about it in the comments section below!