Knowing how to do keyword research is an essential part of any successful SEO campaign. It’s also something I’ve been guilty of cutting back on in the past. I knew it had to be done, but I wasn’t sure how to go about it. As a result, my campaigns consistently performed less well than they could have. When you’re ready to begin keyword research, approach it the same way you would in any other blog post— with meticulous planning and attention to detail.
Keyword research is the cornerstone of a good blog and is matched only by creating quality content. Keyword research that is done well accomplishes two goals:
- It makes it easier for the proper individuals to find you and
- It helps your articles and pages rank higher in search engines. You won’t have to spend money on pay-per-click (PPC) adverts if you do it correctly.
But don’t worry in this article I will show you how to do keyword research. Here are the things that you need to know:
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Google Keyword Planner
In order to use the google keyword planner, you must have a Google Ads (previously as Google AdWords) account and log in on it. Then click tools and pick keyword planner. See the picture below:
With that, you will be able to find top keywords. You can use phrases, websites, or categories. Using your product or service, you can use “seed keywords”. Seed keywords are the foundation of your keywords, it is the description for the main keywords. An example of seed keywords: cotton gloves, low-fat milk, sticky glue.
It gives the exact same keywords to everyone that uses it. You just type anything you want as the main keyword in any search engine website like google and you will see the keywords that are mostly searched in the search engine. See the example below:
This is a group of 4 categories:
- Buy now keywords – These are the keywords that use for purchasing some things. Example: Buy, Coupon, Discount, Deal, Shipping
- Product Keywords – These are searches that focus on a category, brand, or service. Example: Review, Top 10, Best, Brand name, Product name, Cheap, Expensive, Price, Affordable, Comparison
- Information Keywords – These are the searches that are looking for a tutorial, ways to do something, and to get information on a certain topic. Example: How to, the Best way to, Ways to
- Tire kicker keywords -These are searches where you want to find something or get the files. Example: Free, Torrent, Download, …. for free
There is a free browser toolbar that evaluates keywords, it is MozBar. Use it and you will see the information in each keyword you search.
My Favourite Keyword Research Tool
If you’re serious about SEO, you should strongly consider investing in a keyword research tool. The research tool is for regenerating keywords. It is good to find the best keyword for your topic, blog, forum, website, etc.
You can use Google Keyword Planner but I find it annoying and difficult to use. I use Jaaxy personally. I find it much easier to use.
Jaaxy is a tool that allows you to find out how competitive keywords are.
You can test it out for free for your first 30 searches which should leave you with at least 10-15 good-quality keywords to start with. This is MORE than enough to get you started when you’re first starting an online business.
You want the following criteria to be met to ensure that you are targeting keywords that are not too competitive:
– KQI/QSR: “Great”
– Traffic: The more the better
– SEO: 85+
Also, you want keywords that make sense. Sometimes there are phrases that people accidentally entered into Google for some reason multiple times. Eventually, people will stop searching these so you definitely want to avoid anything that doesn’t make grammatical sense.
Want to test it out? Type down any keyword that you want and see how well it’s good for your blogs!
After you’ve built out that base and you’re ranking well for the keywords you have, then you can start targeting more and more difficult keywords that will really exponentially grow your traffic.
Unsure about how Jaaxy can help you efficiently do keyword research for your blog posts? Read my full review here to learn more: Jaaxy Keyword Research Tool.
My Final Thoughts
You now have a list of keyword tips to help you focus on optimizing your blog posts both for your short and long-term advantages.
Make sure to update your keyword research. As your authority in the Google Search Engine Result grows, you’ll be able to discover more and more keyword tips and tricks to tackle as you focus on maintaining your current presence and then opening up new areas.
Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you are making progress. In this course that I took from Wealthy Affiliate, I found out that finding quality keywords for your SEO is not that easy, you have to think carefully about what you put on your website and blog:
Let us know in the comments below what you use to do your keyword research. Have you found anything that saves you time?
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