How to do Keyword Research

How to do keyword research is the cornerstone of a good blog and matched only by creating quality content.

How to do Keyword Research (+ My Free Keyword Tool!)

Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you are making progress. Finding quality keywords for your SEO is not that easy, you have to think carefully about what you put on your website and blog.

But don’t worry in this article I will show you how to do keyword research. Here are the things that you need to know:

Google Keyword Planner

In order to use the google keyword planner, you must have a Google AdWords account and log in on it. Then click tools and pick keyword planner. See picture below:

How to do Keyword Research

With that, you will be able to find top keywords. You can use phrase, website or category. Using your product or service, you can use “seed keywords”. Seed keywords are the foundation of your keywords, it is the description for the main keywords. An example of seed keywords: cotton gloves, low-fat milk, sticky glue.

Long Tail Keywords

Long Tail Keywords

It gives the exact same keywords to everyone that uses it. You just type anything you want as the main keyword in any search engine website like google and you will see the keywords that mostly searched in the search engine. See example below:

Commercial Intent

This is a group of 4 categories:

Buy now keywords

-These are the keywords that use for purchasing some things.

Example: Buy, Coupon, Discount, Deal, Shipping

Product Keywords

-These are searches that focus on a category, brand, or service.

Example: Review, Top 10, Best, Brand name, Product name, Cheap, Expensive, Price, Affordable, Comparison

Information Keywords

-These are the searches that are looking for a tutorial, ways to do something and to get information on a certain topic.

Example: How to, Best way to, Ways to

Tire kicker keywords

This is a search that you want to find something or get the files.

Example: Free, Torrent, Download, …. for free

Keyword Competition

There is a free browser toolbar that evaluating keywords, it is MozBar. Use it and you will see the information in each keyword you search.

Keyword Competition

My Favourite Keyword Research Tool

If you’re serious about SEO, you should strongly consider investing in a keyword research tool. The research tool is for regenerating keywords. It is good to find the best keyword for your topic, blog, forum, website, etc.

You can use Google Keyword Planner but I find it annoying and difficult to use. I use Jaaxy personally. I find it much easier to use.

Jaaxy is a tool that allows you to find out how competitive keywords are.

You can test it out for free for your first 30 searches which should leave you with at least 10-15 good quality keywords to start with. This is MORE than enough to get your started when you’re first starting an online business.

You want the following criteria to be met to ensure that you are targeting keywords that are not too competitive:

– KQI/QSR: “Great”

– Traffic: The more the better

– SEO: 85+

Also you want keywords that make sense. Sometimes there is phrases that people accidentally entered into Google for some reason multiple times. Eventually people will stop searching these so you definitely want to avoid anything that doesn’t make grammatical sense.

Give it a try now:

Let us know in the comments below what you use to do your keyword research. Have you found anything that saves you time?

-Martina

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