Keyword searching is the MOST important thing when you’re trying to rank on Google after writing quality content. It’s only after you select a proper keyword that you can write content that ranks.
If no one is searching for your content, no one will see it. By identifying suitable keywords, you’re essentially ensuring that you’re giving your audience exactly what they want to read. Here’s my step-by-step guide to keyword research so that you’re consistently writing content that ranks #1.
Once your have your keyword, you want to do your “On Page SEO”. This is how you include your keyword into your article so that it gets indexed easily by Google.
Basically, you want to include your keyword not too much and not too little so it seems natural.
This signals to Google that this is your keyword and this is the main content/message of your article. It’s saying to Google “Hey, check me out over here! You should rank me for this keyword because I explain it thoroughly in detail and I’m exactly what people are looking for when they search that term online!”
Why Can’t you Choose Any Keyword you Want?
Having a keyword that reflects the main topic of your article is important but why can’t you just choose any keyword that you want? Why do you heave to search for it and select the right ones?
There are 2 parts to that answer
1. Searches & Traffic
First off, you want to make sure that the keyword you choose to label your article with is popular, meaning people are actually searching for it.
People need to be searching for your keyword.
Furthermore, you want to make sure that not only are they searching it but that they are actually visiting the pages that pop up on page 1 for that search term.
Secondly, you want to make sure that the competition for that keyword is in a reasonable range for the stage that your website is in.
If you’re a brand new website with no authority yet, then you don’t want high competition.
How to do the Free Keyword Search with Jaaxy
I initially started doing research with Google Keyword Planner and while it worked, I find Jaaxy is more user friendly and has other cool functions that I love using.
You can make you own customized lists and edit them, you can track the rankings of the keywords that you’ve chosen all in the same place and you can “brainstorm” keywords easily.
You can do 30 searches for free to get over 600 results for 0$, which I think is a pretty good deal.
You’re definitely going to get at least 30 great article ideas if not more from that.
Usually I can actually find up to 3-5 great keywords in each search I do that can be used for different articles so you might be able to find up to 150 articles which is enough to fill up an entire high quality website.
After the first 30 searches, unfortunately, you do have to pay a fee to keep using it but honestly I think it’s totally worth it.
Personally, I have a 30 day pro plan.
You probably already got the idea in the video but after just entering your test search term into the search bar, you’ve got to go through the ones that pop up and get the QSR to figure out the competition.
Traffic – The More the Merrier!
In terms of how much traffic and search terms you’re looking for, the more the merrier. If the traffic is under 10 for a keyword then I won’t bother with it at all but even if it’s like 50 or 60 per month then I’ll try to rank for it because it’s what we call “low hanging fruit” meaning it’s very easy to rank for and these types of keywords can really add up if you have a lot of them.
And eventually you’re articles will start ranking for more than 1 keyword too.
A trick can be to go back to a high authority article that you’ve already written and see if you can find a related low hanging fruit keyword and then write a little paragraph with that keyword in the article. This should allow you to rank for it more easily.
Avg – The average number of searches that the keyword receives per month (on Google & other Search Engines)
Traffic – Visits to your website if your page acheives first page rankings in the Search Engines
A tip that’s super useful to remember is to always prioritize “Traffic” over “Avg”. Whenever you’re choosing between keywords, it’s much more important that you’re getting more traffic than just people searching for the keyword. Some keywords people like searching for but don’t actually want to visit all the different pages to find a good answer – maybe they head over to images right after or something like that.
Competition – QSR, KQI & SEO
Don’t be intimidated by these acronyms, we’ll go through one by one and I’ll explain each one to you. The key that you understand here is that you want to optimize the traffic to competition ratio.
You want to get the highest amount of traffic for the least amount of competition.
As we talked about above, the low hanging fruit will (almost) always have super low competition because no one is working too hard to rank for low hanging fruit, which is their mistake and how you can get an edge on those websites.
For all the other middle keywords, however, you’re always trying to make sure that you’re optimizing the ratio. If you have 3 keywords you can choose from that relate to a good article you want to write, choose the one with the best ratio (highest traffic to lowest competition).
QSR (Quoted Search Results) – The number of competing websites in Google ranked for this exact keyword. Less is better!
KQI (Keyword Quality Indicator) – Red is poor, Yellow is OK, Green is great. Think of this as a way for Jaaxy to do your ratio calculations for you!
SEO – Pretty much analogous to KQI except that it’s more accurate and reflective. Basically it tells you the likelihood you’ll be able to rank for this keyword on Page 1 of Google with higher being better.
It ranks on a scale of 1-100 so 1 is the worst possible score with a very low likelihood you’ll be able to rank and 100 being you will definitely be able to rank (probably because there are no other websites competing against you).
Your turn to try:
Other Cool Stuff about Jaaxy
In addition to the easy to use features, Jaaxy also has some other awesome stuff that you can use although this is just with the membership.
The features that I talk about here are the ones that I like and use all the time but there’s a whole bunch of other features too that I don’t use that often (full disclosure! haha) so I’m not going to get into them because I wouldn’t be able to give you a good description.
I absolutely love this feature because this allows me to keep track of my keywords. I love spreadsheets as you saw in the video but they are inconvenient and kind of a pain when you’re trying to keep track of keywords that you’ve already used before.
I much prefer to keep track of keywords that I still need to write articles for in my list. For instance, here’s an example of my list for Don’t Want A Boss, which is newly updated as I’m writing this post because I added the keywords for this post to it. You can easily export this itself as a CSV, a TXT or rename it, which makes it super user friendly.
I didn’t use the export feature in the video because we were adding keywords over a long period of time and I prefer to use the lists to collect keywords in spurts and then delete them off the list as I write articles about them.
But another excellent strategy would be to collect all the keywords for your website (100+ I would recommend to start) and then export that so you can keep track of your rankings in a new column and then as you write your articles, you can delete keywords and create a motivational count down for yourself!
Affiliate Program Searches
You can actually use Jaaxy to search different affiliate programs in your niche! How cool is that. Here it’s set on “Commission Junction” but as you can see below you can choose from any one of the following affiliate product databases:
- Commission Junction
- Link Share
- Digital River
- Click Bank
As an example, I’ve typed in sketch for you guys and searched Click Bank so you can see what the results look like! It’s pretty cool to have this all in one place right?
Think of it as your very own little business dashboard!
Last but certainly not least is Site Rank, which lets you track rankings of your websites.
You can track your own rankings, the rankings of your competitors, etc. There are no limits really.
Here’s an example for a keyword I used to rank an article:
Jaaxy is my All-In-One Tool for Keyword Research
With all the awesome stuff it offers and the ease of use, I’m definitely not going back to Google Keyword Planner again. I just like working with nice operating systems and this has all the functionality I need and more.
Plus, I love how the software tells in a number from 1-100 how easy it is to rank for a keyword. I mean, how much better can you get?
All you have to do is type words related to your niche and a bunch of different options will pop up for you for the taking.
Breakdown of Jaaxy Options
Get 30 Keywords for Free: $0 (Join Here)
Pro Plan: $49/month or $199/year (Join here)
I have not used the Enterprise plan so I won’t go into it here but you can see the extra features that offers above.
My advice would be to do the free trial, write down all the stats of the keywords that you choose in a spreadsheet like I do in the video above. Try and get 100+ keywords (which should definitely be doable with 30 free searches) and then build out your website on those keywords.
Choose 90% easy, low-hanging fruit and choose 10% harder higher traffic keywords if your website is brand new. And create your 3k+ word pillar articles (the main articles of your website) around those hard keywords.
Of course, as always – make sure there’s plenty of links between your posts!!!
After you’ve build out that base, and you’re ranking well for the keywords you have, then you can start targeting more and more difficult keywords that will really exponentially grow your traffic.
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