I wasn’t around when Google ads were cheap but I remember when Facebook ads were! 5-10 years from now, we’ll look back to now when ads on Pinterest were cheap but do Pinterest ads work? Can you actually build a profitable campaign off of them? The answer is yes and I’m going to tell you how from A-Z.
Pinterest stands out among social media platforms since its users are mostly looking for new things, and they respond positively to advertisements. When compared to paid ads alone, Pinterest offers a mix of free and paid advertising alternatives, and combining the two can result in 3x more conversions and twice the ROI (Return on Investment) on your paid Ads.
What are the advantages of Pinterest Ads?
Pinterest is all about discovering new things. Unlike other social media sites like Facebook, where you go to stalk your ex (kidding aside!) or see what’s new with your friends, users go there to find new ideas and inspiration.
Pinterest users are interested in learning about new ideas, business, and many more. Pinterest advertising, on the other hand, fits right in because they don’t get in the way. They heighten the sensation of adventure.
Because a Pinner (someone who saves, or pins, a page or image from the internet) is looking to shop, they’re more likely to appreciate ads than on any other platform. When compared to other social media platforms, Pinterest advertising provides a 2x higher return on ad spend and a 2.3x lower cost per conversion. That’s enormous!
- Pinterest users are 7 times more likely to agree that the platform has the largest influence on their purchasing decisions.
- Pinners are 66 percent more willing to try new brands and stick with them.
The list below is an overview of what I’ll try to cover in this post. This post (like most I try to write) is beginner-friendly so feel free to click on any section you like if you already know the basics and would like to jump ahead!
Before you get started with the process, I just want to make sure that you know you need a blog/website that is “monetized” a.k.a is set up so people can purchase things on it from you or from your affiliate products so you can make money.
You need something to promote with Pinterest ads! You can’t use Pinterest Ad tracking to track how well your affiliate link ads work because you can’t monitor the behavior of your audience on other people’s sites so this post will serve you best if you have your own website/blog.
This is my #1 recommended course to help you set up a website in any niche that makes money in 50 video step-by-step lessons organized into 5 levels (the 1st level with 10 lessons is totally free). It is designed to be completely A-Z much like this post. Even if you don’t have hosting (or if you don’t know what hosting is!), the lessons will guide you through the process.
Continue once you have a website and you have links on that website that will make you money!
Setting Up a Pinterest Business Account (+ Pinterest Tag Helper)
This part is fairly basic. First, go to Pinterest.com and click on Create a Business Account:
Follow the instructions to finish the setup.
Make sure you follow this checklist:
- Your website/business name should be your username
- Include keywords related to your niche in your profile name (i.e. “passive income”, “entrepreneurship”, etc.) – you can find popular keywords by typing in terms into Pinterest search and seeing what comes up in suggestions
- Include keywords in your profile description
- Follow the instructions to verify your website
- Follow the instructions to set up Rich Pins (more on this below if you get confused)
- Create 10-20 boards and fill each one up with 50 related pins
Okay, now you’re ready to move on to the more complicated stuff.
First, I just want to help you out with Rich Pins if you’re having a bit of trouble. I’m not that tech-savvy and I remember when I was first trying to set this up I got really confused.
Once you’ve verified your website, go to the Rich Pins Validator (https://developers.pinterest.com/tools/url-debugger/) and enter a blog post URL from your website and click “validate”.
Rich Pins are used for:
1. App Pins
2. Product Pins
3. Recipe Pins
4. Article Pins.
For a blog, your rich pins are going to be articles unless you have recipes on your blog. If you have a store then your products will also be rich pins.
The last thing in this section is to add your Pinterest Tag Helper, which comes as a Chrome Extension:
Make sure you add this to Chrome. This will allow you to track your conversions. The next section is all about setting up your Pinterest Tags…
How to Set up Pinterest Tags with Google Tag Manager
This information was SO hard for me to find omg… I can’t even explain to you. It was a mish-mash of blog posts, Pinterest’s help guides, Youtube videos, and more. Also, a lot of me need wine just to try and comprehend all of the information.
As I said above, I’m really not that tech-savvy so I just wanted to convey the level of struggling that it took to bring you this information in the easy-to-understand format that you’re about to experience today. I would have LOVED to have this type of guide when I was figuring out Pinterest Tags (just sayin’)… I’m just joking around! You know I love helping you guys out.
Okay! Without further ado or guilt-tripping on my part, let’s get into the nitty-gritty…
First, you need to sign up with Google Tag Manager. Create an account and enter your website address.
Next, you need to add the code Google Tag Manager gives you to your website in the Header and Body section of all your pages (if you’re confused by this, you can add a plugin to WordPress to Insert Headers and Footers just like I have):
Next, you should follow the instructions in this video to learn how to set up your Pinterest Tags based on the events that you would like to track (this video is 15 min and it’s absolute magic):
Personally, I found that you don’t need all that fancy stuff in order to qualify your triggering event that he does in the video. This is an example of what mine looks like:
As you can tell, all I use are the page URL and the click URL. I did the testing in Preview mode and this totally works so don’t feel like you need to “inspect” your links and do all sorts of fancy things – I’m pretty sure it’s unnecessary.
Your 1st Pinterest Ad Campaign
When you go back to Pinterest, you want to click on Ads -> Create Ad.
This will take you to the main campaign setup page where you’ll see the following:
You want to choose Brand Awareness for your 1st campaign because this will give you a “warm audience” to work with. The goal is to eventually get conversions though so we’re going to work through towards that.
Obviously, you want to change the name of your campaign to something that makes sense and leave the budget blank for now because we’re going to set that on the Ad level:
I would also recommend hitting “Paused” until everything is set up and then you can start the campaign when you’re ready.
Next, you want to set up your interests and keywords for your campaign. You can add interests if you want but I prefer to leave this bank to be honest because I find it’s super broad and I can’t even find the “blogging niche” which would be the niche for this website. The closest I can find is “finance” which isn’t entirely the same thing:
I find keyword targetting works better. Here’s an example that I made for my post “How to Get Ranked on Page 1” which I used to build my audience awareness for Don’t Want A Boss:
Choose at least 25 keywords if not more!
Everything else leaves as default except for locations – you want to choose the following: United States, Canada, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, Australia, New Zealand, Cyprus, Malta, and Luxembourg.
And you want to choose English as your language.
Next, is your budget. For your daily budget you want between $5-10 and then for your CPM you want to put the lowest number it will let you without being “too low”.
Lastly set up your actual ads…
Your 1st Pinterest Ads – Choose 2
You want to have 2 ads that show your brand and link to a page on your website where you’ve set up your Pinterest Tag tracking with a conversion event. The ads should have the same: title, descriptions, and URL.
The only thing that should be different is the image:
You want to make sure that the following checklist is met:
- Images are vertical (NO horizontal pins in pinterest)
- Text is easy to read
- Your website and/or logo are on there (remember you are BRANDING yourself right now)
- There’s a call to action that people want to know about – in my case it’s how to rank your blog on Page 1 step-by-step
- Visually appealing (Pinterest is 60%+ female so keep that in mind when doing your design)
Once you’ve set everything up, turn your campaign “ON” (remember we paused it before) and wait 24 hours for your ads to be approved. Next, DO NOT do anything for 7 days. Just wait for your ads to run and collect data and *hopefully* have some conversions!
The Final Frontier – Conversion Campaigns
Once you run your brand awareness campaign for a while, you’ll start getting traffic to your website and you’ll start getting conversions (from your Pinterest tags).
Once this starts happening, then you’ve allowed Pinterest to do 3 very important things:
- Create an audience that’s visited your website
- Create an audience that’s “converted” aka clicked on your links that are triggered as conversions
- Allowed the creation of conversion campaigns
When Pinterest has accumulated enough conversions to create conversion campaigns and you create one, Pinterest goes into full-fledged “Learning Mode” where it essentially learns who is most likely to convert and then keeps showing your ads to those people.
So your next steps are to:
#1: Create campaigns targetting people who have visited your website (they are “warm” traffic) that are more likely to convert.
#2: Create campaigns targetting people who have already converted.
#3: ***ULTIMATE GOAL*** Create conversion campaigns and finally let Pinterest do some work.
Again, you need to wait increments of 7 days for your campaigns to give you proper results.
Do Pinterest Ads Work? 100% Yes and Now it’s your Turn to Try
Yes, of course, Pinterest Ads work – if they didn’t people wouldn’t be talking about them. You can see here how many clicks I’ve gotten so far and that’s ONLY 17 cents per click!!! It’s crazy…
I’m still tweaking my conversion campaigns but I’ll update this post (or write a new one and link it here) so I don’t want to show you guys the results from that until I’m 100% confident in them. Also, some of those links clicks above were directly to affiliate products.
Okay, so now it’s your turn to try. This is by far the cheapest version of PPC available today and Pinterest users are often looking to buy things. When Pinterest really starts targetting those users and showing them your product, it makes sense that you’ll make the conversions that you want.
Besides promoted pins, another way to get amazing traffic that I’ve found is by pinning 20-30 times per day during peak times. The way I do this is with Tailwind and these are the results I’ve gotten just this past week:
My blog views have spiked like CRAZY! So I would highly recommend you give Tailwind a try (it’s totally free to set up and try out and they don’t require a credit card either so if you don’t like it, there’s no risk that you’ll get charged anything).
My other tips would be:
- Join as many group boards as you possibly can and post in them (following their rules)
- Learn how to use Tailwind Tribes and start using them! (Tailwind on Youtube has the best training on this)
Want to Hear More About Proven & Tested Pinterest Courses for your Business?
Get Paid to Pin on Pinterest!
Pinterest’s terms of service had changed until 2020. The only reason I remembered having the notion of pinning affiliate links directly to Pinterest back in 2015 was because of a pin I came across while browsing Pinterest. This turned out to be a link to Dale’s blog, Blogging Her Way, which has become one of my new favorite online courses.
I chose to take her course because it was only $27 and this helped me develop my own simple but effective strategy of promoting affiliate links directly on Pinterest.
To learn exactly how to use these resources, I recommend getting her ebook! You can access this product as soon as your payment is processed. It’s 50 pages lengthy though, but the Appendix is about half of that, focusing on crucial resources that will be extremely valuable to you if you follow her plan.
The e-book explains how to make money with affiliate pins on Pinterest and how to set up your Pinterest account to make money.
I don’t know about you but when I first started blogging, I just could not get traffic through Pinterest. It was literally the bane of my existence trying to get enough people to my blog. Of course, I couldn’t monetize properly because I just didn’t have the numbers. Also, it definitely wasn’t “passive”.
If I could make Pinterest work for me (100k+ pageviews on my blog definitely qualifies) without a scheduler, then that is exactly what I needed. Pinteresting Strategies is an awesome strategy for bloggers of literally any level looking to either incorporate Pinterest into their blogging strategy or who aren’t seeing the results they want from Pinterest.
This is also for you if you use a scheduler for Pinterest but are looking to cut costs or are not seeing the results you want from that scheduler (i.e. Tailwind).
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This is for anyone looking to increase their Pinterest audience. This is especially useful for bloggers looking to increase their traffic through Pinterest.
If you want to SAVE TIME and you want to use templates that are TRIED AND TRUE by an expert then this is for you.
I would 100% recommend this template pack if you’re comfortable with Photoshop and are okay with investing in the software (or own it already). Otherwise, what I do is get inspiration from popular pinners on Pinterest and make my own designs based on what I’m seeing that works in Canva.
Currently, the Pinterest algorithm is favoring new pins and new content. That means that if you’re able to produce new content on a regular basis, then you’ve got a huge advantage over others on Pinterest and I think it’s totally worth it because you’ll save so much time designing pins and also it takes the guesswork out of what works.
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Okay, that’s it for today ladies and gents! I really hope that Pinterest can do for your blog what it has for mine and please please please feel free to comment below if you need any help or have any questions.
7 Proven and Effective Ways to Drive Traffic to your Website
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P.S. If you enjoyed this article, pin it for later or share it with your friends!