Affiliate Marketing Strategies

Welcome to! So happy to have you drop by today – my name is Glorie and hopefully, in the next 10 minutes or so, I’ll help you get a jump start on the best affiliate marketing strategies to build your online business. 

Affiliate Marketing Strategies - the 4 core affiliate strategies that always work step by step

I’ve been affiliate marketing since 2015, which is when I started my first internet business (an art blog). In the years since, I’ve tried quite a few things from 100% Google organic traffic to PPC ads with Google, Facebook, Bing, Pinterest, etc. 

Today, I’m going to try and cram in all the best tips that I learned into a simple, easy-to-implement guide that focused on 4 main affiliate marketing strategies. These are the core strategies that you should be focusing on if you are trying to build a side hustle or full-time income from affiliate marketing. I would suggest for simplicity to implement one at a time. 

Trying to focus on too many things at one is usually when you spread yourself too thin and then you don’t succeed at anything. Master 1 strategy at a time and when you’ve got sales and success with 1, add on the next one. 

I’m sure if you’ve been in the internet business space, you also hear lots of people talking about multiple streams of income. With these 4 strategies, you can do just that and build them one at a time until you’ve got 4 separate streams of income from your internet business. 

I don’t want to repeat things that you already know so here are the strategies I’ll be talking about today. Feel free to skip ahead to any section that feels most relevant to you: 

#1: Free Traffic with SEO 

#2: Free Traffic with Social Marketing 

#3: Paid Traffic with PPC

#4: Paid Traffic with Daily Budgeting


Before you get started with the process, I just want to make sure that you know you need a blog/website that has affiliate links on it. This is the basics of affiliate marketing. 

If you do not yet have a website with affiliate links on it and you’re not sure how to get started with affiliate marketing but you’d like to learn, then head over to “Start Here” in the menu above. It will help you get set up with a website that makes money through 50 video step-by-step lessons organized into 5 levels (the 1st level with 10 lessons is totally free). 

The lessons are designed to be completely A-Z much like this post. Even if you don’t have hosting (or if you don’t know what hosting is), the lessons will guide you through the process. 

Continue once you have a website and you have affiliate links on that website! 

Strategy #1: Get Free Traffic with Search Engine Optimization (SEO)

The #1 foundational strategy is getting free traffic from Google, Bing, etc. In order to do this, you need to make sure your basic SEO (Search Engine Optimization) is done. This way, your website will be ranked for keywords that people search on Google, and then you’ll get people to click on your posts. 

To do basic SEO, you need to make sure that you have a keyword that you’ve researched properly. If you don’t know how to do keyword research, then go to “Premium Training” –> “Ranking #1 in Google” and it will walk you through the whole process. 

Once you have your keyword, you need to make sure it’s in the following locations in your WordPress post:

  • In the Post Title (if you’re just getting started, your title should really just be your keyword and NOTHING ELSE)
  • In the Meta Title 
  • In the Meta Description 
  • In your Social Meta Title 
  • In your Social Meta Description 
  • Within your 1st Paragraph of your post 
  • In 1 Image Alt Tag 
  • In 1 Image Alt Title 

You also need to make sure your post has the following elements:

  • 1 external link to a website like Wikipedia (non-monetized)
  • 1 internal link to another page or post on your website 
  • (Optional) 1 Youtube embedded video that’s related to your topic 
  • (Optional) 1 social image within your All in One SEO or within your Yoast SEO settings 

Lastly, you want a STRONG call to action at the very bottom of each post with 1 affiliate link. 

This is the ULTIMATE post checklist so whenever you’re ready to post an article on your website, you should be going through this checklist: 

Your Ultimate SEO Checklist (Save Me!)

Strategy #2: More Free Traffic from Social Marketing 

There is a TON of different social media platforms that you can leverage for traffic. 

The one thing that is really important to remember when you’re doing this is that 1) you can waste an awful lot of time on social media if you’re not doing it properly 2) don’t just spam your feed with affiliate links and links back to your website – you have to be SOCIAL when social marketing and 3) find a social automation tool and spend the money on it because it will save you SO much time. 

The 2 things I spend money on in my business are social media automation and PPC. I use Tailwind for social media – you can read more about it if you go to “The Good, The Bad, and The Toby’s” menu (that is where I keep my reviews haha). We’ll get to PPC later on in this post. 

These are the networks that you can use: 

  • Facebook 
  • Facebook Groups 
  • Instagram
  • Twitter 
  • YouTube Discussion (has replaced Google+)
  • Google My Business (ONLY for local businesses) 
  • Pinterest*** (My personal fave)
  • LinkedIn

DO NOT use all of them. Pick and choose which ones suit you best. 

My favourites are the following: 

#1: Pinterest 

I love Pinterest because it’s super visual and it’s so easy to get lots of traffic and create a ton of content that looks amazing. If you use Tailwind and Canva (Canva is free), you can basically work miracles with Pinterest in terms of getting traffic to your blog. 

#2: Facebook Page

Everything I post on Pinterest is automatically posted on my Facebook page using Zapier. This keeps my content a mix of my affiliate stuff, my posts, and other content that I’ve picked out that I think is relevant and helpful for my audience. I don’t use Facebook Groups because honestly, I find they take up too much time BUT if you are willing to engage regularly and build trust, they can be super lucrative. Just don’t be spammy. 

#3: YouTube Discussion 

I don’t use this right now personally but I’ve heard that it’s replaced Google+ which means that it’s the perfect place to post your blog posts after you publish them so that Google will notice!

#4: Instagram 

Again, I don’t use Instagram seriously right now because I think it takes up too much time but I think it’s a great platform if you’re willing to take the extra time to create quality content and engage with your following. Tailwind has automation available for Instagram as well with suggestions and automation for content creation and hashtag creation which is super useful. 

I would focus on 2 at a time + YouTube Discussion because on the YouTube Discussion you don’t need to engage and be present or anything like that really. You just need to post your post (haha) and be done with it! 

Each time you finish a post: 

  • Post to Social Media (choose 2 + YouTube Discussion) 
  • Ensure your social image is pretty 
  • Keep it social (“Hi guys! Just wrote this new post…”) 
  • Add a CTA (“Please share your thoughts!”) 
  • Be personable and relaxed – this isn’t a school project 

Strategy #3: Paid Traffic with PPC (Pay Per Click)

Google Ads 

You are basically buying top rankings in Google for certain keywords and paying for each click you get to your website. If you have money to do PPC, you can skip the whole 3-6 month SEO waiting game while you create a ton of quality traffic with Strategy #1 and jump right into paying for traffic to your website. 

This is a perfect example of an affiliate marketing post that is reviewing 10 robot vacuums for pet hair. The owner of that postpaid Google to have their ad shown for the keyword “best Roomba for pets”. Every time someone clicks on that link, they’re going to get charged a certain amount. 

The amount that you pay per click fluctuates depending on how competitive the keyword is. 

So, should you actually use PPC right away though? This is a tough question. On the one hand, it’s much much faster to do this than to wait until you’re ranking….and then wait until you have enough traffic….and then wait until that traffic converts. BUT, on the other hand, you’re spending money without any proof that your post is going to convert anyone that visits.

How do you know that people are actually going to click on your affiliate links and buy the products? 

You don’t and PPC is a very expensive way to find out. 

Although it will take you longer, it’s smarter to build a solid foundation off of free traffic first and THEN implement PPC on your best-converting posts. If you know how many visitors you need to a certain page before 1 of them converts and clicks on an affiliate link and buys something, then you can figure out whether paying for more visitors to that page will be profitable. 

If it is, then the sky’s the limit on how much you can make because you just pay more to make more. 

Think of PPC as adding “fuel” to an already burning flame. First, you need to light the fire and then you can add fuel to help it grow much faster. 

Here’s an excellent video on Youtube that can help you with the nitty-gritty of Google Ads:

Conversion Pixels 

No matter if you’re using Google, Bing, or Facebook, you need to learn how to use a conversion Pixel and make sure that you’re tracking your conversions. 

This is going to take some coding and some research on your part. 

If you know for a fact that you have a post that converts, then when you start promoting it on Google (let’s say), you want to make sure that you’re tracking which conversions are coming from people clicking on your Google Ad. 

Strategy #4: Other Paid Traffic & Audience Insights

These ads are a little bit different. You aren’t ranking for keywords with Facebook or Instagram, instead, you are paying to have your ad shown to an audience based on demographics (age, gender, location, likes, interests, etc.)

You do not PPC with these, rather you set a “daily budget” and then depending on the competition, you’ll get a certain number of impressions based on that budget. 

Make sure that if you use Facebook Ads, use “Facebook Audience Insights” because it helps you build an audience that is relevant and then target that audience with your ads. Just play with the audience tool and find an audience that is relevant to your niche and that is “active”. 

Click on “Activity” when you’re creating an audience and make sure that your audience is clicking on ads: 

You can also use your Facebook audience to do some research on your “typical customer” for your niche. This can give you a lot of insight into who you’re writing for. 

ROI (Return on Investment) for Paid Traffic 

Before we finish off, I just want to talk a little bit about ROI because it’s important to understand it from a business perspective. 

Let’s say you spend $100 on an advertising campaign and you received $1000 in sales from that campaign. 

Your ROI = profit/cost *100% = ($1000-$100)/$100 *100 = 900% 

Your ROI needs to be +VE and ideally at least 25% or so to be worthwhile. You don’t really want to be spending $100 just to get $101 in sales (1% ROI). That is a waste of time. Personally, I like to push for 100% at least – I like to make double what I put in. So if I’m putting $100 into a campaign, I want to be making $200 in sales from that campaign. 

My Final Thoughts on Affiliate Marketing Strategies

Be Patient, Be Patient, Be Patient! 

I totally do not want to be rude or abrupt or anything at all! So please don’t get me wrong, but you need to stop getting shiny object syndrome. Don’t try to figure out some quicker, easier, shinier way to do affiliate marketing. 

The above 4 core strategies WORK, they’ve worked for years now, they work in 2020 and they will continue to work for at least the next 10 years. 

So just work through them each one at a time and be persistent. If you’ve read other posts by me on blogging, you know that I’m a huge fan of 2 secrets of success to affiliate marketing with a blog: 

Secret #1: Post at LEAST 3x per week with at LEAST 1000 words per post 

Secret #2: Don’t back down until you’ve hit 100 quality posts on your blog (20% of those should be quality reviews) 

Please don’t be shy! I love answering questions and getting to know my readers so even if it’s just to say “hi” I would love to hear from you. 

Ready to get started with Affiliate Marketing?

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Click here to learn how to start making money with Affiliate Marketing A-Z!

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2 thoughts on “Affiliate Marketing Strategies”

  1. Hi Martina, a great post. This is coming at an important time for me to hear a number of the pointers you include. I note particularly your point that 20% of posts out of 100 or so should be quality reviews. I’ve been wondering that for a while. I also appreciate your guidance on using social media. I only started using social media a few days ago and it is still very scrappy. I have much to sort out. We are always going to be faced with one shiny object after another and it is so important to just put your head down and keep writing. Being in full time work, as I am 3 blog posts a week is a challenge. Especially as I do research topics and not just the reviews. I probably manage about 2.5 on average but my posts tend to be closer to 2,000 words or more. I still have plenty of ideas for posts and stacks of keywords ready for use. I am curious though – did you outsource any of your writing or did you create all your own content. Thanks and best regards, Andy

    • Hi Andy,
      I’m so glad I could be of help! For the reviews, I’ve just found that’s a really happy medium for me. Reviews are something that (for me, anyways) take a longer time to write, they require a lot more research and I try to make sure I have 1st hand experience using the product/service too. In between reviews are usually “how to…” or “how I did..” topics, which I base on my own experience. If I tried to write only reviews or even 50% reviews, I wouldn’t be able to create nearly as much content or provide nearly as much value (I hope, anyways!) with my blog. During my first 2 years of writing blog posts, I found it almost impossible to even get 2 good articles out a week. I realized I was spending so much time trying to create the perfect post in order to match the perfect keyword and get information from all the other top blog posts out there to make sure my post wasn’t missing anything. Eventually I realized that was never going to work. Once I started writing from my own experience about things I had tried and done and what was working for me, things started to flow much easier. I only focus on 1 easy-to-rank keyword per post and just stick to the checklist from above. Nothing fancy at all and it’s worked much better.

      I outsourced writing for 2 years, and it didn’t work out for the most part until I started using expensive services. Right now, I’m trying it out again and my writer is currently in training with another blog I own that I’m during starting up. Everything I learned about outsourcing I’ve included in this article, if you want to check it out 🙂 In short, I recommend either using a cheap source where you can reject the work if you don’t like it (like HireWriters) or I recommend finding a student whose 1st language is English who is willing to work with you on an ongoing basis for an affordable rate. Only when you’re bringing in a good amount of profits should you scale up to a writing service because as a rule, they are super expensive when done properly.


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